Senior Staff Researcher, Customer Insights

The Insights team at PrizePicks drives research-backed decision-making to enable industry-leading, customer-focused experiences. Our mission is to shape the future of sports and cultural prediction gaming through unmatched insight at the core of every strategic decision. We believe that by deeply understanding sports fans and mobile gamers, we’ll build products that define the next era of fantasy sports and gaming.

We’re looking for a sharp, adaptable researcher who thrives in fast-paced, high-growth environments and wants their work to directly shape products used and loved by millions of people.

As a Sr. Staff Researcher, you won’t just uncover insights, you’ll shape how the business thinks. You’ll drive high-impact decisions by helping teams see opportunities differently, challenge assumptions, and reframe product strategy around player behavior. You’ll be a thought partner to senior leaders and a force multiplier across product, design, and marketing.

 You’ll partner closely with these teams to explore new game concepts, deepen engagement, and bring more fans into the PrizePicks ecosystem. You’ll set the bar for research at PrizePicks, bringing clarity to ambiguous spaces, mentoring others, and helping us move fast without compromising on depth or rigor.

You’ll be embedded in interdisciplinary teams while also playing a leadership role on the centralized Insights team; raising the bar for what research can do and generating work that has visibility across the entire business.
This is a role for a researcher who’s not just comfortable driving decisions, but lives for the moment their insight unlocks a new direction. If you’re ready to shape the future of gaming through research that doesn’t just inform—but drives—bold business decisions, this is your seat at the table.

• Own end-to-end, multi-modal insight workstreams that blend behavioral analytics with secondary and primary research to uncover growth and engagement opportunities in key strategic areas.
• Run advanced mixed-method studies, inclusive of large-scale surveys and IDIs to co-creation and ethnography to answer high-stakes, high-visibility product and portfolio questions.
• Turn research data into strategy, building player models, pricing frameworks, and revenue-weighted recommendations that steer roadmaps and capital allocation.
• Drive change with leadership, crafting crisp narratives that spotlight player needs and trigger decisive and confident action.
• Partner daily with Design, Product, and Marketing to test assumptions, refine mechanics, and optimize live operations for major, multi-year product initiatives as well as ad-hoc needs.
• Mentor researchers and cross-functional teams, elevating craft standards and scaling research infrastructure.
• Spot the next big bet, translating cultural and market shifts into future-facing product concepts.

• 10+ years of consumer/product research (4+ in-house gaming or mobile), owning high-impact, cross-functional projects.
• Mastery of mixed methods: behavioral data mining, regression & factor analysis, large-scale surveys, in-depth qual, and agile UX testing.
• Fluency in experimental research design and the ability to pivot methods to match pace and ambiguity.
• Proven influence at the exec level, turning complex findings into clear business decisions and shipped features.
• Deep grasp of game design, live-ops economics, and player psychology within sports or gaming ecosystems.
• Leadership chops: vendor management, mentoring, and driving alignment across multiple collaborators.
• Exceptional communication skills: You don’t just present findings; you shift thinking and inspire action.
• Strong strategic thinking and storytelling ability, able to zoom out to the 10,000-ft view and connect the dots across data, behavior, and opportunity while understanding the tactical steps required to execute the strategy
• Confidence to challenge the status quo and advocate for the Player even when it’s uncomfortable or contrarian.
• Bias for action, curiosity, and empathy - you move fast, ask power questions, and always advocate for the player.

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote

Working at PrizePicks:

The typical salary range for this position is $160,000 to $210,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. 

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Date Posted: 7/7/2025