Senior Sponsorship Executive

At Entain, we’re at the forefront of transforming sports betting, gaming, and interactive entertainment. Our mission is to put people first and deliver exciting, engaging experiences at your fingertips. With innovation, technology, and most importantly, talented individuals like you, we're pushing boundaries and aiming for pole position. Join us and make your mark—because when you join Entain, it’s your game. Let’s win together!

The Senior Sponsorships Executive will work closely with the Sponsorship Manager and Head of Sponsorship to support the delivery and growth of our key sponsorship accounts across Football, Horse Racing, and beyond. In this role, you’ll bring to life both new and existing partnerships to drive customer engagement and revenue-generating activity, while leading the way in delivering innovative sponsorship activations.

You’ll collaborate cross-functionally with internal teams — including but not limited to Brand, CRM, PR, Propositions, Social, and Retail — as well as external stakeholders such as rights holders, influencers, and agencies. Your efforts will directly contribute to achieving short-term ROI and driving long-term brand awareness and consideration.

Role Purpose

• Manage the execution of new and existing partnerships for Ladbrokes and Coral across a multitude of sports, including Football and Horse Racing, working cross-functionally with a range of teams to ensure sponsorship elements are integrated into all business operations.
• Work with Sponsorship Manager, Head of Sponsorship, wider Sponsorships team, and Brand teams to align Sponsorships execution with Brand Strategies.
• Provide support and thought expertise for Brand related teams in the creation of best-in-class Sponsorship activation.
• Work closely with Rights Holders to effectively plan and implement the end-to-end delivery of all agreed sponsorship rights and obligations, ensuring timely and high-quality execution.
• Serve as the reliable point of contact for brand and commercial focused teams, maintaining exceptional communication and fostering trust and satisfaction in meeting their requirements and expectations
• Track and report on sponsorship performance through in-depth post-campaign analysis to ensure we’re always optimising our approach and looking ahead to ensure we’re able to improve year on year.
• Confidently present to internal and external stakeholders, effectively engaging with teams to communicate key details and requirements necessary for the successful implementation of plans.

Essential

• Experience in Brand Sponsorship related roles within top tier consumer businesses that have a strong Brand Sponsorship focus and reputation.
• Experience in planning and executing sponsorship rights, measuring effectiveness and ROI and creating disruptive brand activations.
• Track record in building effective Sponsorship partnerships that drive brand equity and sales growth, particularly the creation of emotional brand-building content and experiences that leverage Sponsorships assets way beyond simply logo placement and event badging.
• Ability to build trusted relationships with rights holders, senior stakeholders, Brand and commercial facing teams and agencies in order to influence and gain buy in on plans, to get to the best possible solutions for the business.
• Ability to think long term and broadly about Sponsorship and its role in the marketing mix.
• Strong interpersonal and communication skills to influence stakeholders at all levels both inside and outside the organisation inspiring others through personal style and delivery.
• Highly organised and capable of managing multiple partnerships simultaneously, ensuring all projects are effectively prioritised and progress is maintained throughout
• Skilled in developing compelling presentation decks that clearly guide audiences (internally and externally) through a structured narrative to drive understanding and secure stakeholder buy-in
• Quick in effectively solving problems while consistently adhering to company standards and industry regulations
• A passionate sports enthusiast with a strong understanding of the commercial and business dynamics within the sports industry
• Ability to travel during the week and across weekends

Competencies

• Ability to work collaboratively across UK brands to drive Sponsorship excellence.
• Strong understanding of how to leverage the full marketing mix 
• Passion for Sponsorship, sport and consumer brands and a desire to develop marketing capability more broadly.
• Creativity and out of the box thinking.
• Agility and grit that delivers results.
• Strong analytical and problem-solving skills.
• Global mindset and passion for growth.
• Strong interest in sports and up-to-date on what's happening across the industry.
• Confident in presenting to large groups and senior stakeholders

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• A regular bonus
• Healthcare support
• A stake in our success through our ShareSave scheme
• Great development opportunities
• Wellbeing support, and so much more.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.