At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.
We are seeking a dynamic and analytical Senior Specialist in Product Marketing to support our senior managers in developing and executing product strategies. This role will be instrumental in conducting competitive analysis, collaborating with cross-functional teams, engaging stakeholders, supporting business case development, and providing data-driven insights to inform product decisions.
You Will:
- Monitor competitor products, pricing, and feature introductions
- Support senior managers in developing strategies based on competitive analysis and emerging trends
- Identify areas for product differentiation and competitive advantage
- Monitor industry trends and technological advancements in the automotive industry
- Work closely with product management, feature owners, marketing, and engineering
- Ensure alignment between product plans and other functional strategies
- Contribute to developing business cases for new product introductions or enhancements
- Gather data and conduct analysis to support business case development
- Analyze market conditions and competitor pricing to support pricing strategy development
- Assist in defining product positioning and value propositions
- Collaborate with marketing teams on go-to-market strategy development
- Analyze customer needs, market trends, and competitive offerings to identify potential product features and specifications
- Support feature prioritization based on customer value, cost, and feasibility
- Collaborate with engineering, design, and manufacturing teams on feasibility constraints
- Present data clearly for presentations and regular KPI reviews
- Create ad-hoc analysis, reports, and dashboards as needed
You Bring:
- 5+ years of experience in a product planning role at an automotive OEM
- Knowledge of automotive industry trends and technologies
- Demonstrates ability to collaborate effectively across multiple departments and teams
- Experience with databases such as IHS, JD Power, JATO, NVCS etc
- Demonstrated effective written, interpersonal and oral communication skills
- Proven technical, quantitative and critical-thinking skills, high level of independent judgment, initiative and creativity to identify and clearly communicate key performance drivers to senior management
- Ability to work effectively in a fast-paced, collaborative environment
This role offers an exciting opportunity to shape product strategy and contribute to the success of our automotive product line. The ideal candidate will be detail-oriented, strategic-thinking, and able to translate complex data into actionable insights for senior management.
Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.
Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)
Base Pay Range (Annual)
$109,200—$150,150 USD
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Top Skills
What We Do
Lucid is the new generation of EV. Our relentless focus on innovation, luxury, and sustainability drives us into a reality where you no longer have to choose between doing great things, doing the right thing, and doing everything with the highest regard for efficiency and design. There were luxury cars, then EVs, now there’s Lucid.
