The Senior Specialist, GCBB Customer Analytics & Insights will play a pivotal role in leveraging data to drive strategic decisions within Group Corporate & Commercial Banking (GCBB) division.
This role involves developing and implementing analytics solutions to understand customer behavior, identify growth opportunities, and optimize product and service offerings.
Responsibilities:
- Drive customer portfolio analytics initiatives and translate insights into actionable campaign opportunities and business strategies.
- Provide analytical support, data and reporting, and performance monitoring for business portfolio management.
- Lead data automation, reporting enhancement, and process improvement initiatives to increase operational efficiency.
- Analyze large and complex datasets to identify customer insights, business opportunities, and growth drivers.
- Develop and maintain dashboards, management reports, and performance monitoring tools to support decision-making.
- Collaborate with IT and Data Engineering teams to enhance data quality, database capabilities, automation, and data enrichment processes.
- Monitor and analyze key business metrics, including customer acquisition, retention, engagement, portfolio performance, and campaign fulfilment.
- Partner with business stakeholders to understand requirements and translate them into data-driven analytics solutions.
- Apply advanced analytics, statistical techniques, and machine learning models to address business challenges and improve outcomes.
- Provide guidance and mentorship to junior analysts while fostering a strong data-driven culture within the organization.
- Present analytical findings and recommendations to stakeholders and management in a clear and impactful manner.
Requirements:
- Bachelor's or Master's degree in a quantitative discipline such as Statistics, Data Science, Business Analytics, Decision Science, Computer Science, or a related field.
- Minimum 5-7 years of relevant experience in portfolio analytics, customer analytics, MIS, campaign analytics, business intelligence, or data management, preferably within the banking or financial services industry.
- Strong technical proficiency in SAS, SQL, and Python for data extraction, transformation, analysis, and modeling.
- Hands-on experience with data visualization and reporting tools such as Power BI, Cognos, Quick BI, or equivalent platforms.
- Good understanding of SME, Commercial, and Corporate Banking products, customer segments, and business processes.
- Strong analytical, problem-solving, and critical-thinking skills with the ability to derive actionable business insights from complex datasets.
- Strong team player with the ability to collaborate across business, technology, and data teams to deliver data-driven solutions.
- Effective data storytelling, presentation, and stakeholder management skills, with the ability to communicate insights to both technical and non-technical audiences.
- Experience in statistical analysis, predictive modeling, machine learning, and data mining techniques.
- Self-motivated, proactive, and capable of managing multiple priorities in a fast-paced, dynamic environment.
- Exposure to Big Data technologies and platforms such as Hadoop, Spark, EDL, or cloud-based analytics environments will be an added advantage.
Skills Required
- Bachelor's or Master's degree in Statistics, Data Science, Business Analytics, Decision Science, Computer Science, or a related quantitative discipline.
- 5-7 years of relevant experience in portfolio analytics, customer analytics, MIS, campaign analytics, business intelligence, or data management.
- Experience preferably within the banking or financial services industry.
- Strong proficiency in SAS, SQL, and Python.
- Hands-on experience with Power BI, Cognos, Quick BI, or equivalent data visualization and reporting platforms.
- Understanding of SME, Commercial, and Corporate Banking products, customer segments, and business processes.
- Strong analytical, problem-solving, and critical-thinking skills.
- Ability to collaborate across business, technology, and data teams.
- Effective data storytelling, presentation, and stakeholder management skills.
- Experience in statistical analysis, predictive modeling, machine learning, and data mining.
- Ability to manage multiple priorities in a fast-paced environment.
- Exposure to Hadoop, Spark, EDL, or cloud-based analytics environments.
What We Do
We are a multinational regional financial services provider that is committed to deliver complete solutions to our clients through differentiated segment offerings and an ecosystem that supports simple, fast and seamless customer experience, underpinned by cohesive and inspired workforce and relationship built with stakeholders Headquartered and listed in Malaysia, RHB Banking Group is the longest established local bank, formed though the mergers of several banks, the oldest of which was founded in 1913. RHB Banking Group and its subsidiaries provide a full range of services ranging from retail banking, business banking, corporate and investment banking, Islamic banking, transaction banking to treasury, insurance, asset management, private equity and stockbroking services. TOGETHER WE PROGRESS Our strong heritage is the foundation of our commitment to continue serving the community. For over a 100 years, we have been helping people and businesses grow and succeed, and will continue to do so. Our experience gives us an in-depth understanding of the needs of our customers and partners, inspiring us to constantly innovate and improve to serve them better. With their unending support, we have established ourselves with a strong footprint throughout Malaysia and we are now present in 9 other countries across the ASEAN region. We hope our legacy and pursuit for excellence continues as we tirelessly cultivate and nurture the next generation through our actions and words, preparing a brighter future ahead. We thank those who believe in us and welcome everyone to join us on our exciting journey of progress. The time has come for us to move forward in unison, to realise our greater potential together. Our new brand promise "Together We Progress” honours our past, celebrates the present and welcomes the future. We invite you to join us as we work towards a better and brighter future for all.
