You'll support the strategic vision and performance of onboarding and engagement journeys across CRM channels. You will work closely with Marketing Operations to translate lifecycle strategy into executable campaigns, while continuously testing and optimizing for impact. You'll own understanding customer behavior, identifying friction points, and designing journeys that guide customers from first touch to long-term value. This role blends lifecycle strategy, experimentation, and performance analytics.
This is a hybrid role based in the New York City area or a commutable distance of one of our hubs, i.e. Frisco, TX, San Jose, CA, or Newport Beach, CA. You will be required to be onsite on an as-needed basis; when not working onsite, you will work remotely from your home location.
About the role:
Support onboarding and engagement lifecycle strategies across email, push, PC notifications, and other CRM channels
Design journey logic, messaging frameworks, and personalization strategies for early-stage customers
Partner with Marketing Operations to ensure accurate execution of journeys and campaigns
Define test-and-learn roadmaps, including A/B and multivariate testing strategies
Analyze performance to optimize activation, engagement, and retention KPIs
Collaborate with Product and Data & Analytics teams to align journeys with product behavior and insights
Contribute to lifecycle playbooks and best practices
About you:
You are customer-obsessed and data-driven, with a strong instinct for what makes onboarding and engagement experiences work. You enjoy owning outcomes and continuously improving performance.
5+ years of experience (we'd love more) in CRM, lifecycle marketing, or customer engagement roles
Strong experience designing onboarding or engagement journeys within a CRM platform
Comfort working with performance metrics, funnels, and experimentation frameworks
Experience partnering with execution teams while owning strategy and optimization
Excellent storytelling and communication skills
A test-and-learn mindset with attention to detail
#LI-Hybrid
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- 401k Retirement Plan
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support for Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
The starting pay range for this position is $93,370.00-$153,400.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.
Skills Required
- 5+ years experience in CRM, lifecycle marketing, or customer engagement roles
- Strong experience designing onboarding or engagement journeys within a CRM platform
- Experience with performance metrics, funnels, and experimentation frameworks (A/B and multivariate testing)
- Ability to partner with execution teams (Marketing Operations) while owning strategy and optimization
- Customer-obsessed and data-driven mindset
- Excellent storytelling and communication skills
- Test-and-learn mindset with strong attention to detail
- Hybrid work arrangement — commutable to New York City area or one of the hubs (Frisco, TX; San Jose, CA; Newport Beach, CA) and able to be onsite as needed
McAfee Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about McAfee and has not been reviewed or approved by McAfee.
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Leave & Time Off Breadth — Time off includes competitive global PTO with an unlimited PTO model in the U.S. Paid holidays and company-supported volunteer time further expand leave options.
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Parental & Family Support — Family benefits cover maternity and paternity leave, adoption assistance, dependent care support, and fertility benefits. Access to Care.com and an employee assistance program reinforces everyday family support.
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Healthcare Strength — Health coverage spans medical, dental, vision, mental health, and wellness programs with FSA/HSA options. Added resources like the Calm app enhance wellbeing support.
McAfee Insights
What We Do
McAfee is a global organization with a 30-year history and a brand known the world over for innovation, collaboration and trust. McAfee’s historical accomplishments are founded upon decades of threat and vulnerability research, product innovation, practical application and a brand which individuals, organizations and governments have come to trust.
