Senior Specialist, Client Partnerships - Education

Posted 9 Days Ago
Hiring Remotely in US
Remote
Senior level
AdTech
The Role
As a Senior Specialist in Client Partnerships for the Education sector at VDX.tv, you will lead client interactions, generate growth strategies, and establish long-term relationships with marketing leaders. You will educate these leaders on tailored solutions, consult on campaign strategies, and foster collaboration within your team to ensure effective service delivery in the educational marketing landscape.
Summary Generated by Built In

VDX.tv is a global TV/Video advertising technology company that is transforming the way brands connect with relevant consumers in today’s converging TV and Video landscape.

Who we are:     

VDX.tv is a global TV/Video advertising technology company that is transforming the way brands connect with relevant consumers in today’s converging TV and Video landscape. 

Role:

We are looking for a Senior Specialist, Client Partnerships, Education. This candidate preferably has a strong background in sales and understands the unique marketing challenges faced by the Education Industry. This candidate also comes with a deep understanding of marketing and sales strategy. We are looking for people who have experience working and partnering directly with marketing leaders at Education companies. 

You will work with a close-knit Education industry team consisting of 6-12 members who focus on complementary functional areas, including account strategy, mid-funnel strategy, creative strategy, campaign strategy, market strategy and supply strategy. With a focal point on marketing and sales strategy, you will be accountable to the team and all team members are expected to learn facets of other functional areas so they can better see the big picture, be more strategic, and work together as a more effective team. 

Responsibilities: 

  • Act as primary client-facing lead for all prospective and current Education companies  
  • Generate activity and revenue to promote growth within the Education sector  
  • Map out the Education landscape and put together a prioritized outreach strategy, to connect with marketing leaders and decision makers at Education companies 
  • Set up meetings and have strategic discussions with marketing leaders at Education companies 
  • Prepare for meetings by researching each company, their current marketing strategy, and their unique challenges 
  • Educate marketing leaders at Education companies on our unique Education solutions and how they can address their unique challenges 
  • Establish long-term relationships with the goal of being a valued strategic partner 
  • Provide campaign strategy consultation and analysis
  • Ability to listen carefully to delineate customer challenges and to curate creative solutions to address client needs 

Qualifications:  

  • 6+ years of marketing strategy experience
  • A sales background with cold prospecting experience is preferred, but not required. If no sales background, a demonstrated aptitude for sales skills, and desire to make career switch will be required\
  • Demonstrated ability to cultivate and maintain strong relationships with marketing leaders within the following industries: Education and/or B2B
  • Agency experience leading the relationship with senior marketers at brands
  • Brand marketing experience, directly managing and strategizing campaigns as an internal marketer at leading brands
  • Ability to have a discussion on marketing strategy with senior marketing leaders at a brand
  • Proven relationship building capabilities with key marketing decision makers at brands, OR a track record of developing enduring and actionable client/partner relationships
  • Strong understanding of digital marketing industry trends and technologies
  • Strong knowledge of leveraging brand marketing to drive impact
  • Strong work ethic, hunger to learn, and drive to constantly improve
  • Self-motivated, and comfortable working independently and as part of team where members are accountable to each other
  • Problem solver and doer
  • Team player who works well with others to make work enjoyable 

Work Environment:  

  • We are a remote-first organization. This role is for the US, but you can reside anywhere in the US
  • Our organization consists of about 450 people who are globally distributed
  • The average tenure at our company is 7.1 years. This compares to an average tenure of 2-3 years at all other advertising technology companies
  • Because we are a remote-first organization, we feel it is even more important to connect with your colleagues in-person and build strong relationships. As a result, we invest in a company-paid week-long summit every six months, at a destination that is conducive to work and enjoying each other’s company
  • All companies have variations of benefits and core values. We have strong benefits and core values as well. However, we believe people stay at VDX.tv because the work environment allows them to thrive and they feel connected to the organization, each other, and our purpose
  • Our team environment supports a healthy work/life balance
The Company
HQ: Emeryville, California
403 Employees
On-site Workplace

What We Do

VDX.tv is a global, TV/video advertising technology company that helps brands magnify the magic of their TV ads by connecting the TV with a household member's personal devices and allowing consumers to interact with their TV ads on their phones and other devices. Our solutions are specifically designed to address the unique challenges in each industry vertical. Our mid-funnel video solution helps magnify a brand in the minds of their most valuable prospects - deepening the connection through attention, relevancy, interactivity and frequency; moving them from awareness to consideration; and tipping outcomes in a brand’s favor.

As a certified minority business enterprise, we appreciate that diverse perspectives generate the most creative and effective solutions for connecting with diverse audiences.


VDX.tv is a division of Exponential Interactive, Inc. Learn more at www.vdx.tv

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