Senior Software Engineer

Posted Yesterday
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Herzliya, ISR
In-Office
Senior level
AdTech • Marketing Tech
The Role
Build and optimize scalable backend services powering AppsFlyer’s marketing experimentation platform. Develop end-to-end features, integrate AI workflows, improve performance and reliability, collaborate with product and data teams, solve complex large-scale problems, and mentor engineers while leading projects and promoting engineering best practices.
Summary Generated by Built In

AppsFlyer runs one of the industry's largest backend operations. Our platform processes 150+ billion daily app events, serving requests and powering analytics at a massive scale.
Our Incrementality team builds the data foundation behind AppsFlyer's marketing experimentation platform. We help marketers understand what really works through large-scale A/B testing and advanced analytics.
We're looking for a Senior Backend Engineer who enjoys turning complex statistical and algorithmic logic into scalable, production-grade systems. You'll build and optimize the services that power our experimentation engine, ensure the reliability of the pipelines behind it, and work closely with data scientists and product managers to bring new capabilities to life.

What you’ll do
  • Develop end-to-end services and features, from gathering requirements and research to implementation, deployment, and monitoring.
  • Integrate and implement AI flows and solutions into the team and department.
  • Solve unique and yet unsolved industry problems at scale, even when faced with limited clarity on the optimal solution approach. Your ability to navigate and conquer such challenges will be highly valued.
  • Collaborate closely with Product Managers, Analysts, Data Scientists, and Software Engineers, working together to deliver exceptional value to our customers. Your contributions will directly contribute to shaping the success of our products.
  • Dive deep into the analysis and optimization of performance, scalability, and stability across our product portfolio, as well as the environments and tools supporting them. Your insights and improvements will have a significant impact on ensuring our technological excellence.
  • Embrace a continuous learning mindset, constantly exploring and evaluating new technologies. This commitment to innovation ensures that our products and systems remain at the forefront of the industry, effortlessly adapting to the ever-growing scale of our operations.
  • Elevate your impact by mentoring others, leading projects, and advocating for engineering best practices within your team. Your influence will extend beyond your own work, fostering a culture of growth and excellence.
What you have
  • B.Sc. in Computer Science or equivalent practical experience.
  • 5+ years of development experience with a passion for excellence.
  • Strong server-side skills with proven experience building services in large-scale production environments.
  • Strong programming fundamentals — clean, testable, production-grade code, with the judgment to know what deserves abstraction. Comfortable being polyglot: our extended-platforms backend is functional (Clojure, Go) and you get productive in an unfamiliar codebase rather than rewriting it.
  • Experience with AI concepts and tools, integrating AI workflows into backend systems.
  • Experience with large-scale production databases.
  • Experience working in public cloud environments (AWS is a strong advantage).
  • Solid system design/architecture skills and technological expertise.
  • A drive to get things done as part of a team, taking ownership and leading others where needed.
  • A passion for mentoring, setting an example for your peers, and driving continuous improvement in your team's ways of working.
Bonus points
  • A/B testing or marketing measurement exposure.
  • Familiarity with Big Data tools such as Scala, Spark, or data pipeline frameworks.
  • Recommended by an AppsFlyer employee.

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO.

Skills Required

  • Bachelor of Science in Computer Science or equivalent practical experience
  • 5+ years of software development experience
  • Strong server-side development skills and experience building services in large-scale production environments
  • Strong programming fundamentals and ability to write clean, testable, production-grade code
  • Ability to work productively with unfamiliar codebases and polyglot backend environments, including Clojure and Go
  • Experience with AI concepts and integrating AI workflows into backend systems
  • Experience with large-scale production databases
  • Experience working in public cloud environments
  • Solid system design, architecture, and technological expertise
  • Ownership mindset and ability to lead others when needed
  • Experience mentoring peers and driving continuous improvement
  • A/B testing or marketing measurement experience
  • Familiarity with Scala, Spark, or data pipeline frameworks
  • Employee recommendation from AppsFlyer

AppsFlyer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AppsFlyer and has not been reviewed or approved by AppsFlyer.

  • Wellbeing & Lifestyle Benefits — Wellbeing support is positioned as a meaningful part of the rewards package, including private health insurance and wellness offerings like fitness classes. Additional extras such as events, work‑from‑home support, and global mobility opportunities are portrayed as adding tangible value beyond cash compensation.
  • Equity Value & Accessibility — Equity is framed as broadly accessible, with stock options described as available to all employees. This expands the total rewards mix and can make overall compensation feel stronger even when salary alone is debated.
  • Strong & Reliable Incentives — Total compensation in certain technical and revenue roles is presented as capable of reaching competitive levels, implying meaningful upside where role/market fit is strong. Sales compensation is described as potentially attractive on-target, which can reinforce perceived earning opportunity when performance aligns with plan design.

AppsFlyer Insights

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The Company
HQ: San Francisco, CA
1,625 Employees
Year Founded: 2011

What We Do

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

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