Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
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More about the role:
We are looking for an experienced Associate Director level Social & Content lead to work in the Brand division of our Brand, Sport and Entertainment team. This pivotal role will lead the social and content strategy for a major European fashion brand, driving impactful style narratives and engagement across social. We seek someone with a creative, culture first mindset who is passionate about evolving social platforms and content formats.
You will have the ability to flex to lead on influencer work streams as well as social, collaborate with PR specialists, partner with clients, with focus channels of Instagram, TikTok, and YouTube.
What you'll do:
- Architect and lead culture led social media and content strategies, ensuring direct alignment with clients’ unique value propositions, brand objectives, and diverse target audience aspirations.
- Drive the ideation, planning, and oversight of platform-native social content, collaborating closely with our Studio team on visual direction, templates, and dynamic asset development for key channels.
- Lead the execution of social & content strategy as well as elements of influencer execution, developing cohesive campaigns that amplify brand messages and resonate culturally through earned media and authentic partnerships.
- Build, mentor, and manage a team of social managers and content creators, fostering their growth, ensuring excellence in content execution, and cultivating a pipeline of fresh, trend-savvy talent.
- Serve as a senior strategic advisor to clients, translating complex brand challenges into actionable social narratives and guiding them through the evolving digital and social trends relevant to their diverse consumer bases.
- Transform performance data and market intelligence into compelling insights and actionable strategic recommendations, proactively identifying opportunities for innovative pivots and optimisations based on evolving audience behaviours and fashion trends.
- Continuously monitor and interpret emerging social media trends, platform evolutions (especially on TikTok and Instagram), and shifts in diverse audience behaviours, applying this knowledge to anticipate client needs and identify competitive advantages.
- Oversee strategic content calendars and asset management, providing senior-level guidance on content briefs, copy development, and asset recommendations to maintain brand consistency and operational efficiency across multiple regions.
Experience that contributes to success:
- 8+ years of progressive experience in social media and content strategy, with a significant portion gained within a leading agency or an in-house fashion/lifestyle brand setting.
- Proven, in-depth expertise and strategic understanding of Instagram, TikTok, and YouTube, including platform nuances, emerging features, and community engagement for diverse audiences within the fashion/lifestyle sector.
- Highly desirable to have experience in high-street fashion, understanding its unique market dynamics and consumer engagement strategies.
- Demonstrated ability to lead and develop high-impact social and content strategies that drive engagement and build brand affinity for fashion and lifestyle brands, understanding diverse consumer segments.
- Experience collaborating extensively with influence and PR teams to create integrated campaigns that achieve widespread reach and cultural relevance.
- Track record of building, mentoring, and leading teams of social managers and content creators, fostering a creative and productive environment.
- Exceptional client management and advisory skills, with a track record of building trusted relationships and persuasively presenting complex strategic frameworks to senior stakeholders.
- Advanced analytical skills with a data-driven mindset, capable of leveraging insights to inform strategy, optimise campaigns, and clearly articulate ROI.
- Excellent communication, presentation, and storytelling abilities, with a keen eye for detail and brand-appropriate voice within the dynamic world of fashion and lifestyle.
- Ability to thrive in a fast-paced, dynamic agency environment, managing multiple priorities for demanding clients while maintaining strategic oversight and operational excellence.
#LI-CY1
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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What We Do
Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future
