We are looking for a Senior
Social Media Specialist who does more than just post content. This role is
about creating ideas, telling stories, and making content that truly connects
with people. You should understand how social media helps build trust, grow a
brand, attract clients, and increase sales, especially in the beauty salon
industry.
The right person has strong
experience and master-level knowledge of beauty salons, including services,
customer behavior, branding, and industry trends. You should be able to turn
this expertise into clear, engaging, and effective social media content.
Key
Responsibilities
- Plan and lead social media content and
strategies for beauty salon brands
- Create fresh content ideas for reels,
stories, and campaigns
- Write clear, engaging captions and short
scripts that match the brand voice
- Work closely with remote creative teams,
including video editors and designers
- Manage and grow social media accounts on
Instagram, LinkedIn, and other platforms
- Support marketing and promotional
campaigns with strong content
- Ensures social media content builds trust,
attracts leads, and drives sales
- Review performance and audience feedback
to improve content over time
- Clearly explain and support your creative
ideas with the team
Required
Qualifications
· Master-level education, certification, or strong professional experience in the beauty salon industry
· Strong writing skills and the ability to tell engaging stories
· Good knowledge of Instagram, LinkedIn, and current social media practices
· Experience working with creative teams (video, design, editing)
· Ability to think strategically and focus on business results
· Confident communicator who can take ownership of ideas
· Real, authentic personal social media presence
Preferred
Qualifications
· Interest or experience in video content and script-writing
· Ability to understand trends without being driven by them
· Experience in creative, collaborative, team-based environments
· Portfolio of past work or campaigns (nice to have, not required)
Requirements
· Master-level education, certification, or strong professional experience in the beauty salon industry
· Excellent writing skills with the ability to tell clear and engaging stories
· Strong understanding of Instagram, LinkedIn, and current social media practices
· Experience working with creative teams such as video editors, designers, or content creators
· Ability to plan content strategically and connect it to business goals
· Confident communication skills and ability to clearly explain creative ideas
· Independent, proactive, and comfortable taking ownership of work
· Authentic and professional personal social media presence
Benefits
· Performance-based bonuses or incentives
· Creative freedom and ownership of ideas
· Opportunity to work on high-impact beauty salon brands
· Professional growth and learning opportunities
· Personal brand growth and increased industry visibility
· Flexible work setup: on-site or remote, depending on fit
· Supportive, creative, and collaborative work environment
· Opportunity to influence real business results, not just engagement
Skills Required
- Experience in a senior social media, content, or digital marketing role
- Master-level education, certification, or strong professional experience in the beauty salon industry
- Strong writing skills and the ability to tell engaging stories
- Good knowledge of Instagram, LinkedIn, and current social media practices
- Experience working with creative teams (video, design, editing)
- Ability to think strategically and focus on business results
- Confident communicator who can take ownership of ideas
- Real, authentic personal social media presence
What We Do
Persian Horizon is a leading business consulting and marketing agency based in Dubai that helps businesses launch, grow, buy, and sell in the UAE market, offering services like company formation, investment consulting, and residency.
