Senior Social Media Specialist

Job Description

TribalVision is seeking a Sr. Social Specialist to make an immediate impact in our rapidly growing team. You'll be responsible for managing multiple client accounts across a broad range of industries. You must be an expert in all things social media - both related to implementation and strategy. Platforms include Facebook, LinkedIn, Instagram, TikTok, Twitter, Reddit and more. 

Your deep understanding of social media strategy, budgeting and platform management is crucial. You must be able to answer all platform related questions from TribalVision internal teams and the clients you are assigned. Our Sr. Social Specialist will be responsible for setting strategic direction for both paid and organic efforts on each client account. You must be able to project manage, provide timely feedback, and communicate vision to more Jr. and Sr. team members assigned to accounts. Additionally, you will be responsible for setting ROAS, CPA, and/or engagement goals with clients and hitting them with their assigned clients. Forecasting budgets and results across b2b and b2c clients will be a key responsibility. 

Lastly, you will be responsible for leading all client interactions when necessary on accounts, and will also be responsible for communicating necessary information to account management teams in regards to client accounts. 

A strong work ethic, unmatched problem-solving ability, as well as strong technical proficiency, are essential ingredients to your ability to thrive in an environment filled with tight deadlines, complex challenges, and demanding clients. By combining your development acumen with superior project management, you will have the opportunity to become an indispensable, accomplished team member at an accelerated pace.

Company Description

TribalVision is a full-service marketing agency based in Boston, with over 10 years in the market helping clients accelerate their growth through divergent strategy and bleeding edge tactical expertise. TribalVision combines the diverse capabilities of a big box agency with the agile service of a boutique firm—all on flexible terms that make sense for growing businesses. We are looking for a rising social strategist to support our rapidly growing book of business, and internal team of 30+ strategists, marketers, and specialists.

Responsibilities

• Experience: 5-7 years with paid and organic social in an agency setting
• Technical experience
  • Experience working with other digital marketing specialists across channels to build full funnel digital marketing campaigns
  • Proven experience setting strategy on Social (organic and paid) for clients with a track record of successful case studies
  • Technical mindset with the ability to easily learn new marketing platforms 
  • Proven, hands-on, experience with Social Advertising channels with proven results against CPA or ROAS goals.
  • Experience forecasting advertising budgets on social media against CPA or ROAS goals
  • Experience overseeing content direction and strategy across social media channels
  • Experience with community management for clients in both b2b and b2c spaces
  • Responsible for staying up to date on latest paid and organic market trends
  • Strong eye for analytics with ability to prepare reports and present information to clients
  • Deep experience with audience building & recognizing opportunities for optimizations
  • Proven knowledge of social media management tools such as Sprout Social, Hootsuite, etc. with ability to manage/train on these platforms.
  • Ability to communicate expertise in meetings both internally and client facing
  • Comfortable managing and communicating with 3rd party vendors to help execute on campaigns
• Plus
  • Experience with Unbounce or other landing page builders
  • Experience with Meta Business Suite
  • Ability to set up tracking and conversion events across paid social platforms
  • Strong understanding of Excel
  • Experience with Hubspot
  • Experience with PowerPoint
  • Experience with social listening tools
  • Experience in Google Data Studio

Additional Requirements 

• College graduate with B.A./B.S. degree
• Autonomous and driven to own deliverables from beginning to end with little direct supervision
• Demonstrated ability to project manage, set priorities, and solve problems
• Demonstrated experience supervising, mentoring, and leading others
• Ability to collaborate as part of integrated teams of non-technical colleagues

Questions to Answer in Your Application

• Provide 2 to 3 examples of successful omnichannel marketing strategies you helped to execute on. 
  • Who was the target demographic?
  • What was the total ad spend
  • What were the results? - please be specific with your KPIs
  • How did Social play a role in the strategy?
  • What other channels were used in the strategy and what roles did they play?
  • Please outline the teams you may have managed to help you execute. What role did each team member play and what steps did you take to manage them?
  • How do you think you could have improved it?

MUST apply at https://tribalvision.applytojob.com/apply/. Applicants will not be considered without a cover letter.

Applicants will receive appropriate consideration without regard to non-merit factors such as race, color, religion, sex, national origin, marital status, sexual orientation except where specifically authorized by law, age, politics or disability which do not relate to successful performance of job duties.