Job Title: Senior Social Media Manager
Location: Madrid, Spain
Employment Type: Full-time
Overview
vivo Europe Marketing is seeking a highly skilled and visionary Senior Social Media Manager to lead the pan-European social media strategy for vivo. This role is responsible for setting phased KPIs across markets, driving campaign performance, and ensuring effective collaboration between central resources and local market teams. The ideal candidate will bring proven experience managing brand social accounts on platforms such as Instagram, Facebook, YouTube, and TikTok, with a strong track record in delivering high-impact campaigns tied to product launches.
Responsibilities
- Develop a pan-European social media strategy for vivo Europe.
- Define phased KPIs for all brand social accounts across markets. Leverage pan-European and local market resources to achieve these KPIs.
- Lead regular performance monitoring and reviews.
- Utilize vivo product launches to drive pan-European pilot social projects and achieve campaign communication KPIs.
- Influence and support local market teams by strengthening their social media knowledge and operational execution.
- Lead the single, brand-level presence for vivo on Reddit (not market-specific): set content and engagement strategy, run the editorial calendar, moderate discussions, coordinate AMAs, manage response protocols, ensure brand safety, and align with local market teams for cross-posting when relevant.
- Identify and convene vivo’s core users from each market into one pan-European community. Plan and execute engagement moments and fan events tied to key launches (e.g., X300 series), including participant recruitment, logistics, budgets, vendor management, and post-event reporting.
- Establish recurring meetings/workshops between Product Managers and vivo fans. Define objectives and agendas, select participants, manage consent and data handling, capture insights, translate feedback into actionable briefs for Product/Marketing, and track follow-through to closure.
Experience Requirements
- 8+ years of digital or social operations experience in the European market.
- Proven experience managing brand social accounts (Instagram, Facebook, YouTube, TikTok).
- Fluent in spoken and written English.
- Experience in the consumer electronics industry is a plus.
Preferred Experience
- Proven track record of building regional social campaigns for major product launches (especially across multiple European markets).
- Familiarity with social commerce and live-streaming strategies to drive direct consumer engagement.
- Proficiency in additional European languages.
- Experience working with influencers, creators, and KOLs in European markets.
- Prior work in the smartphone industry where storytelling and product differentiation are key.
What We Offer
- The chance to shape the social media presence of a global smartphone brand in one of the most competitive regions in the world.
- A high-visibility role: working closely with Central European markets and EHQ leadership.
- A culture that blends innovation with local creativity, giving you the freedom to test and implement new ideas.
Top Skills
What We Do
vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.
vivo has over 18,000 employees across the globe. While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of 10 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi'an, Taipei, Tokyo and San Diego, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up 7 production bases (including brand-authorized manufacturing centers), across China, South- and Southeast Asia, and more regions, with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is winning more than 400 million users worldwide with its superior products and services.
Following the company's core values, which include Benfen, design-driven value, user-orientation, continuous learning and team spirit. vivo has implemented a sustainable development strategy, with the vision of developing into a healthier, more sustainable world-class corporation.
Official Site: www.vivo.com/en
Facebook: @vivoGlobal
Instagram: @vivo_global
