Senior Social Media Manager (m/f/x)

REPORTS TO
GM EU

JOB OVERVIEW

COLORS has built a platform that creates a vibrant space for creatives to share their art. We’re seeking a Sr Social Media Manager (m/f/d) to lead the strategy and execution of our digital channels- aligning platform development, social media, and artist engagement to deliver a seamless and impactful community and audience engagement. In this cross-functional role, you’ll define and prioritize platform features, shape the social media roadmap, and ensure our digital presence amplifies both artistic visibility and audience growth. Furthermore, the role will play a key function in our artist relations department, to manage and engage with our artist community.

RESPONSIBILITIES & DUTIES

• Define our Social Media strategy and roadmap for COLORS platforms, aligning with organizational goals and user needs to continue COLORS successful growth and engagement across all profiles and all content
• Oversee and actively execute our social media strategy and execution across all platforms, ensuring brand consistency, timely rollouts, and artist alignment informed by performance data & community engagement
• Align social media and platform goals to create a cohesive user journey across digital channels to drive discovery, community building, and audio consumption
• Prioritize the platform's feature set based on user feedback, market research, and business objectives, and inspire the COLORS team with insights and expertise

• Contribute to our Monthly Analytics Review by collaborating with all stakeholders to generate a monthly report on our performance across all platforms and suggest improvements, with a profound understanding of all relevant metrics
• Use qualitative and quantitative data to inform decisions and drive user engagement.
• Provide hands-on mentoring and day-to-day guidance to the Junior Social Media Manager
• Act as part of the Artist Relations team to ensure the platform supports artist development, visibility, and creative expression
• Act as a bridge between artists and COLORS, incorporating artist feedback into platform features and audience engagement tools.
• Support artist-facing initiatives across the platform, ensuring smooth coordination and alignment with content and release plans.

WHAT WE’RE LOOKING FOR

• 5+ years of experience in social media management or a related role, with a proven track record of driving growth, engagement, and strategic impact across platforms.
• Existing network across key partners (Meta, TikTok, ..) 
• Experience working within a label or artist-focused environment, with a strong understanding of artist development and communication.
• Deep knowledge of social media platforms, trends, and audience behavior, including best practices for content, community-building, and cross-platform storytelling.
• Strong communication and collaboration skills, with the ability to work effectively across content, marketing, artist relations, and platform teams.
• Excellent project management skills - organized, deadline-driven, and capable of managing multiple priorities simultaneously.
• Proficiency in analyzing performance metrics and user insights to inform strategy and optimize execution.
• Awareness of cultural trends and the evolving creator landscape, with the ability to translate them into relevant, impactful content strategies
• Has an strong interest & passion for music and is attuned to both the COLORS brand and wider landscape of music, culture and lifestyle.

WHAT WE OFFER:

• A high degree of responsibility, professional autonomy, and creative freedom of expression
• An inspirational and motivational working environment with opportunity to proactively shape a company and build a global brand
• Ongoing support from our People & Culture team, who coordinate key benefits and employee initiatives across Berlin, New York, and London.