Senior Social Media & Influencer Marketing Manager, AMER

Are you passionate about travel, social media, and building engaged communities? Skyscanner is looking for a Senior Social Media & Influencer Marketing Manager to lead and execute our Social & Community strategy across the AMER region.

Key Responsibilities: 

• Lead the delivery of Skyscanner’s Social & Community (S&C) strategy and roadmap in AMER, across owned social media channels, influencer partnerships, boosting activities, UGC collection, social listening and reporting. 

• Share regional insights with global S&C team to inform Skyscanner’s Global S&C strategy, roadmap & goals. 

• Strong awareness and monitoring of regional S&C metrics and progress against KPI’s, responsible for timely reporting and sharing local market insight to inform analysis. 

• Ensuring social activities in AMER align with key messages, strategy and market opportunities and delivery against targets.  

• Manage and grow relationships with external partners (freelancer and agencies) to deliver S&C activities in key AMER markets, 

• Ensure contracts and invoices are correct and submitted on time and managed regional budgets aligned to business needs and channel impact 

• Manage, optimise and expand Skyscanner’s advocate (influencer) programme across AMER markets aligns with Skyscanner's values working closely with the Global lead. 

• Work with external partners to highlight relevant social trends and develop activities at speed to capitalise on these trends aligned our strategy and brand guidelines. 

• Work closely with AMER GeoGrowth lead to identify growth opportunities in markets where S&C activities can drive impact 

• Work with other AMER marketing channel leads to identify opportunities to collaborate to drive greater impact at a market and regional level 

• Represent S&C's impact in the AMER region with stakeholders across the business aligned to business and market opportunities. 

• Be a champion of our brand values and proactively identify unique ways for us to share these values with the world.  

Skills & Experience:  

• Proven track record of developing and executing Social & Community strategies that drive business impact and build brand awareness at a regional level. 

• Passion for all things Social, you know the latest trends and follow industry innovations. 

• Experience working with freelancers/agencies/third parties to deliver impact, value and efficiencies across multiple markets 

• Experience of working with multiple AMER markets desirable, US, Brazil, Mexico (LATAM) and Canada in particular 

• Experience of social analytics and reporting  

• Ideally has experience in influencer marketing with a proven track record building and scaling influencer programmes to drive incremental growth 

• Excellent stakeholder management and relationship building skills, both internally as externally 

• Strong project management and prioritisation skills with experience of managing multiple projects/deadlines, with the ability to be flexible and adapt to changing priorities 

• Passion for travel and technology 

• Fluent spoken and written English is a must, plus Spanish or Portugues languages are advantageous 

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