Senior Social Media Editor, Travel + Leisure

About The Position

The Senior Social Media Editor, a crucial member of the digital editorial team, is responsible for overseeing our popular social media platforms and ensuring their content is compelling and polished while growing on-site referrals. This includes managing Travel + Leisure’s social media channels by posting a high volume of videos and photos on a daily basis and coordinating with teams for in-depth on-platform storytelling.

The Senior Social Media Editor will manage two Associate Social Media Editors and work closely with staff editors and writers, our video editors and social media strategists, and our design team to consistently publish content to T+L’s social channels including video, articles and sponsored content as well as to promote events or products. Developing, coordinating, and scheduling creative­ projects across Instagram, TikTok, Facebook, and Twitter, and other platforms as they arise, are all key parts of this role.

Successful candidates will be able to produce dynamic social content under tight deadlines and have a knack for quick problem-solving. Packaging digital content in a way that engages our social audience and grows on-site traffic- through visuals, video, clever captions and headlines, use of on-platform features among other tools- is a key part of the role, along with scheduling, coordinating with other departments at Dotdash Meredith.

The Senior Social Media Editor will be a team player who has excellent writing and communication skills as well as a great passion for travel.

The Senior Social Media Editor must be willing to work occasional off-hours and weekends as necessary.

Hybrid 3x a week- (NYC Office) 

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Positions Contributions:

• 30%: Produce social content promoting stories from the website, videos, products, and events for all of T+L’s social platforms.

• 20%: Engage our large social media audience by featuring beautiful photography, writing clever headlines and captions, and promoting a diverse mix of travel talent. 

• 20%: Manage a team of two Associate Social Media Editors, delegating appropriately and proactively helping to foster their career growth.

• 10%: Plan for and prepare assets as well as schedule posts for short-term and long-term projects, working with different departments to make sure various T+L initiatives are represented well on social media.

• 10%: Grow audiences on Instagram, TikTok, and other platforms while increasing social referral traffic to the site, video views, and engagement. 

• 5%: Plan sponsored content (such as photo and video shoots) and work with other staffers and freelancers to execute the projects.

• 5%: Use our metrics reporting tools to create reports detailing our social traffic and engagement.

The Role’s Minimum Qualifications and Job Requirements:

Education:

• Bachelors’ degree in Journalism or related field or equivalent work experience

Experience:

• 5 years of digital/social experience, preferably with travel media experience

Specific Knowledge, Skills, Certifications and Abilities:

• Excellent writing and communication skills

• Excellent management skills- time, priorities and people

• Strong knowledge of travel media, the general media landscape, and an interest in travel including hotels, air travel, experiences and more

• Experience with social media scheduling apps

• An idea generator who can think of new ways to engage followers using visuals, text, video and platform-specific features

• Ability to thrive in a fast-paced environment

• Experience with social media platforms in a professional capacity

• Experience working on sponsored content

• Photoshop skills are a plus

% Travel Required (Approximate): 5%