Senior Social Media Director

The Senior Social Media Director is responsible for driving the social media communications strategy for a large U.S. brand. This individual interfaces with partner agencies, senior management and executive leadership to ensure strategic focus throughout planning and execution. The Senior Social Media Director works with their team to apply industry best practices to plan and optimize the social media marketing mix around client’s goals.
Our social strategy team tracks trends in technology and consumer behavior to find opportunities, and cultivates the social media presence for our clients. They concept, create, and present communication strategies and integrated marketing campaigns that support the brand's overall goals, and are always on the lookout for new ways to connect with consumers. You will be an integral part of one of our largest and most visible accounts in the agency. This is an opportunity to lead the charge in redefining what we can do.
What you will do

• Lead social media strategy and social listening strategy with overall multicultural efforts for multiple US brands
• Spearhead innovative social media initiatives
• Assemble and interpret metrics, build executive summaries, and deliver meaningful business insights tied to social listening and brand reputation to key stakeholders
• Present and articulate findings/results & recommendations to brand leadership
• Develop and maintain relationships with key partners across our partner agencies, key stakeholders; especially with those departments and individuals that partner with the social media team
• Provide expertise on the latest social media trends, tactics, and opportunities including delivering social insights to achieve goals and connect the target audience to the brand
• Play a role in the research, planning and development of comprehensive social/communication programs for the multicultural market
• Manage and develop relationships with other social agencies as part of integrated agency team model process, and other internal departments such as strategy and creative in the development of leadership communications strategy & social programs to support ownership areas
• Identify opportunities for organic growth with clients
• Manage and develop team members

What we are looking for

• Minimum 8+ years of Digital/Social, Public Relations, Integrated Marketing including multicultural communications
• Government or non-profit experience preferred but not required
• QSR experience preferred but not required
• Experience leading hard-working social teams to deliver results against goals
• Deep experience in reputation management, social listening and reporting
• Deep experience in organic social campaigns and programs to drive
• engagement
• Ability to forge strong alliances with internal partners to deeply understand their needs, impact their perspectives to drive consensus, and execute against the social strategy.
• Strong communication and presentation skills
• Strong leadership skills and a consistent record of leading, mentoring, and developing the careers of a hard-working team

About Us
fluent360™ is one of the foremost agency leaders shaping the multicultural marketing industry. Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments– both ethnic and consumer niche followings. As a multi-talented, multicultural agency, we offer a full spectrum of communication services. Find out more about us at www.fluent360.com.
Agency Benefits & Perks
fluent360 offers a comprehensive benefit package including medical, dental and vision insurance, company paid life/AD&D, short-term and long-term disability, matching 401K, and a generous PTO and sick leave policy. In addition, we have some amazing agency perks including paid gym membership, summer hours, 17 paid holidays, and flexible schedules.
fluent360 is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet.
 
Our organization participates in E-Verify. For more information visit https://www.uscis.gov/e-verify. E-Verify is an Internet-based system that compares information from an employee’s Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
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