SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
SharkNinja is seeking a Social Media Senior Manager (Nordics) to generate our organic social strategy and execution across Instagram, TikTok, YouTube, and emerging platforms. The ideal candidate is not only fluent in social media trends but also is able to translate cultural insights and platform shifts into compelling brand narratives and measurable business outcomes. You will work cross-functionally with key stakeholders, and partner with creators, agencies, and internal teams to bring bold, thumb-stopping content to life.
What You'll Do:
- Lead SharkNinja's full social media ecosystem for the Nordics- organic, paid, and influencer - setting strategy, ensuring cultural relevance, and aligning with brand objectives.
- Own content end-to-end across Instagram, TikTok, YouTube, and emerging platforms - from concept and creative direction to production, posting, and optimization.
- Integrate social across the marketing funnel, driving awareness, engagement, conversion, and loyalty.
- Develop and execute influencer and creator strategies that amplify storytelling, expand reach, and deliver measurable ROI.
- Identify cultural trends and white space opportunities to position SharkNinja as a leader in innovation.
- Lead and grow a best-in-class social team, fostering a creative, high-performance environment.
- Use a test-and-learn approach to optimize content performance across organic, paid, and influencer-led campaigns.
- Define, track, and report on social KPIs - translating insights into actionable strategies and clear business impact.
- Ensure a clear communication to internal stakeholders, including executive leadership
What You'll Bring:
- Demonstrable experience in social media strategy, digital marketing, or content leadership roles
- Proven success growing and scaling social media programs for consumer brands (CPG or lifestyle preferred)
- Deep fluency in Instagram, TikTok, and YouTube platform best practices, analytics, and content formats
- Experience leading cross-functional teams, agency partners, and creative production workflows
- Strong understanding of how to translate culture, trends, and consumer behaviour into social-first brand storytelling
- Strong business acumen with the ability to influence decision-making at the executive level
- Experience managing paid social, influencer marketing, and/or integrated marketing campaigns
Disclaimer: if successful in securing the role you will be hired through a third party
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
- For candidates based in all regions, please refer to this Candidate Privacy Notice.
- For candidates based in China, please refer to this Candidate Privacy Notice.
- For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
Top Skills
What the Team is Saying
What We Do
SharkNinja redefines fast-paced. Bringing new, complex products to market in new categories every six months is not for the faint of heart. As a result, the talent that comprises our workforce is intelligent, committed, creative, and resilient no matter which department you call home. Everywhere you look here, you see the best of the best.
What makes SharkNinja unique is our method – almost a proprietary intensity – that is shared from top to bottom and produces incredible results. Ours is a winning team that creates the opportunity for anyone to be a winner. It’s a place where we can all (and are expected to) test, fail, learn, win, scale, and do it fast without ego. It’s not easy here by any stretch, but when you see that product that was just a sketch on a slide six months ago and is now on Amazon getting rave reviews, you can’t help but think, ‘Wow, look what we did together.’ If you like that feeling, then SharkNinja might be the place for you.
Why Work With Us
Whether your passion is engineering, designing, marketing, or developing, at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.
Gallery
SharkNinja Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Majority of roles are hybrid 3 days a week. Please speak with our recruiting team for specific details on hybrid work.
