Senior SEO Strategist (On-site - Orlando, FL)

We are seeking a Senior SEO Strategist to own and elevate the organic search strategy for Asbestos.com and related properties. This role is designed for an expert-level SEO professional who thrives at the intersection of technical depth, strategic thinking, and data-driven decision-making.
As the senior strategic lead for SEO, you will define the vision, shape long-term roadmaps, and drive the initiatives that meaningfully impact visibility, authority, and conversions in highly competitive YMYL environments. You’ll pair strategic leadership with hands-on execution, conducting advanced audits, guiding content direction, analyzing performance, and experimenting with new approaches to keep us ahead of evolving search and AI-driven landscapes.

Day-to-Day 

• Develop and lead forward-looking SEO strategies aligned with business goals, search intent, and long-term organic growth.
• Build quarterly and annual SEO roadmaps, prioritizing initiatives by impact and effort.
• Translate lead-generation and business needs into actionable plans across technical SEO, content, UX, and authority-building.
• Identify high-impact opportunities that influence core KPIs such as organic leads, qualified leads, and conversions.
• Anticipate industry shifts, algorithm updates, AI search, semantic search and evolve strategy accordingly.
• Provide strategic direction and oversight to SEO contributors.

• Lead advanced technical audits across architecture, crawling/indexing, Core Web Vitals, structured data, and template-level SEO.
• Work closely with content creators to develop content strategy including topic clustering, entity optimization, and experience-first improvements.
• Oversee major content updates and optimizations to ensure quality, accuracy, and alignment with SEO objectives.
• Identify structural SEO opportunities involving navigation, internal linking, and site hierarchy.
• Implement and refine on-page optimizations across metadata, headers, schema, images, and links.
• Identify content deficiencies through gap analysis and work to fill those gaps with high-quality, optimized content.

• Develop strategies to improve visibility in AI-driven search environments (Google AI Overviews/SGE, Bing AI, ChatGPT/Perplexity).
• Use generative AI tools for accelerated research, SERP pattern analysis, and competitive insights.
• Monitor trends in zero-click SERPs, multimodal results, and emerging answer engines to inform strategy.

• Analyze complex performance data and translate insights into clear, actionable recommendations.
• Build monthly/quarterly performance reports covering trends, root causes, and strategic next steps.
• Define KPI frameworks across major content areas to clarify what matters most.
• Lead the SEO experimentation roadmap — forming hypotheses, structuring tests, and applying learnings.

• Partner with content, paid marketing, analytics, design, and development to embed SEO into cross-channel initiatives.
• Provide guidance and QA for SEO-related work across teams without formal management responsibility.
• Serve as the SEO subject-matter expert in planning cycles, roadmap meetings, and sprint reviews.
• Communicate priorities, timelines, and roadblocks clearly to maintain alignment.

• Identify opportunities to improve internal SEO processes, documentation, tooling, and workflows.
• Share industry updates and advocate for innovative approaches in technical SEO, content, and AI search.

Quality Impact

• Ensure all website leads are making it to the correct partners.
• Flag issues (partner or technical).
• Independently seeking out continuing education (whether webinars, conferences, or online courses) on a yearly basis to ensure ongoing pursuit of expanding professional knowledge in areas related to items within the role’s purview.
• Help Marketing Lead provide rigid QC standards to our websites. Continually auditing and QCing the site to spot issues or areas of improvement on: 
  • Navigation
  • Crawlability
  • Indexation
  • Content
  • UI/UX (user intent is met)
  • SEO optimization

Team Impact

• Work collaboratively with team members in your department and cross-departmentally to gain diverse viewpoints. This is an essential investment into our culture and includes identifying needs, pooling strengths and insights and evaluating data for inclusive goal completion to benefit the team and company's strategic goals.
• Communicating to cross functional team (content, development/design, project management) purpose and requirements of recommended strategies.
• Working with content and development/design teams to implement updates and changes to tactics and strategies.
• Collaborating with marketing team members with a focus on strategic insights, digital innovation, analytics and reporting.
• Providing feedback on skill specific team projects and initiatives.
• Demonstrates strong leadership skills and is a leader among peers.
• Assisting Marketing leadership with training new hires and other lower level Marketing co-workers, as directed.
• Sharing with the team new trends, best practices and other information garnered through ongoing education efforts via blog posts, presentations, and other methods of communication.

Qualifications & Skills

• At least 8 years of experience in SEO.
• Deep expertise in technical SEO, content strategy, semantic search, ranking-factor prioritization, and large-scale audits.
• Advanced proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, GA4, GSC, etc.
• Strong understanding of AI-driven search environments (SGE/AI Overviews, answer-engine optimization, ChatGPT/Perplexity visibility).
• Excellent communication and storytelling skills, able to simplify complex SEO insights for leadership and cross-functional teams.
• Proven ability to build and execute SEO strategies end-to-end with measurable performance impact.
• Strong project management abilities, with comfort juggling multiple initiatives and shifting priorities.
• Experience managing Google Business Profiles, optimizing content for local SEO, and using local management tools such as the GBP API or third-party local SEO management platforms.
• Ability to self-manage, take point on impactful interdisciplinary initiatives and execute tasks to completion (including post-launch reporting). 
• Ability to identify anomalies found within websites, ad platforms, traffic performance and lead management systems and from those derive preliminary change recommendations.
• Ability to generate monthly channel forecasts for review.
• Advanced understanding of HTML and CSS.
• Proficient in Salesforce (ability to create new reports, ability to understand what reports types and fields should be used to generation accurate information).
• Proficient in Google Suite or similar software.
• Agility and adaptability in a fast-paced environment.
• Excellent verbal and written communications skills.
• Professional and adept, with the ability to embrace technology and automation.
• Ability to problem-solve, prioritize, and analyze tasks.
• Adept at taking direction and applying it with accuracy and innovation.
• Culture champion:
  • An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise, professionalism, and being able to work autonomously
  • A patient and strategic thinker with the keen ability to prioritize and focus

Bonus Qualifications

• Has worked with web developers and content writers.
• Enthusiastic about knowledge sharing and thought leadership.
• Introductory understanding of Javascript & PHP.
• Experience with site migrations.
• Google Analytics certified. 
• Certifications in AI/LLMs.
• Experience in CRO, UX, or conversion-focused SEO.
• Background working with medical, legal, or YMYL content frameworks.
• Exposure to site migrations, redesigns, structural SEO initiatives, or schema-led content transformations.
• Familiarity with AI-driven SEO workflows or automation using Python, APIs, or LLM tools.
• Experience with HTML/CSS and website development.

At Launch That
We invest in ourselves and our community! Launch That was founded in 2007 as an entrepreneurial digital marketing startup that's grown from two founders in a garage to almost 100 digital, tech, creative and content professionals in the heart of downtown Orlando.
Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members! We also offer 100% employer paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401k retirement plan, paid volunteer opportunities and more!
We work hard and appreciate work/life balance, so all of our team members enjoy a company-wide Holiday Break from December 24th - January 1st each year! 

We embrace a hybrid flexible workplace environment which consists of work-from-home opportunities, with 3 recommended in-office days (M, W, TH) to maximize team collaboration and 2 WFH days (T, F). This position will work in the office Monday, Wednesday and Thursday. We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership! 

Why Work @ Launch That?

• Our Mission and Vision: Launch That is an established leader in the world of digital marketing! Our vision is to build the most valuable digital brands. We believe we will achieve this by connecting people to extraordinary resources.
• Our Team: Launch That's core talent is exceptional. Many team members have 10+ years of experience in digital industries across extremely competitive business lines. We believe that our work starts and ends with our team. It's that focus that makes us one of the best places to work, not just in Orlando, but in the country.
• Our Culture: We’re a close-knit, interactive company with a passion to build something special. We offer a vibrant and fun culture that focuses on relationships and collaboration. Throughout the year, we host unique, fun events where we celebrate our successes. We donate our time and talents to helping our community at large.
• Our Flexible Workplace: Our flexible workplace model consists of work-from-home opportunities with in-office days to maximize team collaboration. We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership!
• Our Office: Our state-of-the-art workplace, which we designed and own ourselves, offers a unique break room with complimentary Xbox, arcade games, hot beverages on demand, fountain drinks, and a robust snack bar!