The Role
The Senior SEO Specialist will lead SEO strategies, optimize web content, build backlinks, analyze performance, and ensure alignment with digital marketing goals.
Summary Generated by Built In
About the Role
We are seeking a data-driven, creative, and results-oriented Sr. SEO Specialist to lead and execute our search engine optimization strategies across all digital platforms. The ideal candidate is passionate about SEO, well-versed in the latest algorithm updates, and has a proven track record of driving high-intent organic traffic that converts.
Key Responsibilities
We are seeking a data-driven, creative, and results-oriented Sr. SEO Specialist to lead and execute our search engine optimization strategies across all digital platforms. The ideal candidate is passionate about SEO, well-versed in the latest algorithm updates, and has a proven track record of driving high-intent organic traffic that converts.
Key Responsibilities
- Develop and execute comprehensive SEO strategies (on-page, off-page, and technical) to improve organic search visibility and rankings.
- Conduct thorough keyword research, competitor analysis, and content gap analysis.
- Optimize website architecture, content, internal linking, and other elements to improve search engine crawlability and user experience.
- Collaborate with content teams to create high-quality, keyword-optimized content aligned with search intent.
- Build and manage effective backlink acquisition strategies to improve domain authority.
- Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
- Stay current on Google algorithm updates and industry best practices, and proactively adapt strategies.
- Perform technical SEO audits and work closely with developers to implement fixes and enhancements.
- Prepare and present monthly SEO performance reports with actionable insights
- Audits & Optimization: Perform comprehensive site and page audits to identify improvement opportunities and implement strategic changes that enhance performance and user experience.
- 3–5+ years of proven SEO experience with demonstrable results.
- Familiarity with content marketing, semantic SEO and how SEO fits into the overall digital strategy.
- Deep understanding of search engine algorithms, ranking factors, and best practices.
- Expertise in SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Strong knowledge of HTML, CSS, and basic JavaScript (from an SEO perspective).
- Experience with CMS platforms (WordPress, Strapi, Magento, etc.).
- Strong analytical, design, communication, and project management skills.
- Google Analytics / SEMrush / Ahrefs certifications.
- Experience with international/multilingual SEO.
- Familiarity with schema markup and structured data.
- Understanding of CRO, UX/UI, and how SEO interacts with them.
- Experience in SAAS or B2B SEO strategy.
- Competitive salary with performance bonuses.
- Collaborative, forward-thinking team culture.
- Access to industry-leading SEO tools and resources.
Top Skills
Ahrefs
CSS
Google Analytics
Google Search Console
HTML
JavaScript
Magento
Moz
Screaming Frog
Semrush
Strapi
Wordpress
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The Company
What We Do
Vyro builds the next generation of content creation tools powered by Artificial Intelligence and Machine Learning to empower you to express your creativity. With its global presence, Vyro offers 20 content creation apps unleashing the creativity of over 5 million active users every month. Vyronauts are passionate, driven and purposeful and we’re currently looking for more of such people to join our team. Check out our AI Art Generator Image: https://www.imagine.art/
