Senior SEO (Search Engine Optimization) Specialist - Digital Marketing **Future Opportunity** Talent Pipeline

Role: Senior SEO (Search Engine Optimization) Specialist

Employment Type: Full-Time

Location: In-Office in our Ohio City/Cleveland Location 5 Days Per Week  

Travel: None

About The Role
In this role, you will help lead and shape the future of SEO at Make & Model Marketing. You'll do more than just manage client work, you'll help refine our internal processes, set the standard for SEO strategy across our agency, and serve as a strategic voice for our SEO team.
You’ll be responsible driving organic growth for our dealership clients through smart, creative, and technically sound SEO strategies. This work will directly support our clients’ goals of increasing visibility, attracting more car shoppers, and improving ROI through strong search performance. You'll also mentor and collaborate with our SEO and content team to ensure execution is aligned with client goals, industry trends, and best practices. 

This role is ideal for someone who is hands-on with SEO execution, but also passionate about building scalable systems, identifying what's next in the world of Search, and helping guide a team toward performance and results. 

Requirements:

• Minimum 4 years experience in SEO
• Deep familiarity with Google Analytics (GA4)
• Proven Experience with Google Search Console and optimizing Google Business Profiles to analyze website performance
• Proven experience working with SEO tools like Moz, SEMrush, Ahrefs, Screaming Frog, etc.
• Experience working within CMS platforms like WordPress
• A deep understanding of SEO best practices
• Strong project management and organizational skills
• Strong written and verbal communication skills - especially in translating technical SEO concepts into business value

Responsibilities: 

• Develop and execute SEO strategies to increase organic traffic and lead generation for client websites
• Manage and prioritize SEO efforts across your own portfolio of client accounts, balancing multiple projects and deadlines
• Work closely with client account managers to understand client goals and expectations and integrate these into your SEO strategy
• Collaborate with content writers, developers, and designers to implement on-page SEO best practices and technical improvements
• Measure and report on SEO performance using data from Google Analytics, Google Search Console, and our internal reporting tools
• Monitor keyword rankings, website traffic, backlinks, and other SEO indicators to identify trends and opportunities
• Make on–age SEO and structural updates directly within various client CMS platforms
• Stay current with SEO best practices, algorithm updates, and emerging tools through ongoing training and professional development

The Ideal Candidate:

• Is eager to learn quickly, ask questions, lead, and grow within a collaborative team
• Brings fresh ideas to the table and follows through with thoughtful execution
• Is highly organized, able to prioritize multiple projects, and comfortable working alongside our co-founders to meet deadlines
• Works well with others and contributes to a positive, team-oriented culture
• Is passionate about digital marketing and excited to make an impact through SEO
• Is both creative and strategic — able to develop and execute SEO strategies while helping shape and refine internal processes
• Has a deep understanding of SEO fundamentals, search engine behavior, and digital marketing best practices
• Is highly proficient with GA4, Google Search Console, Google Business Profiles, and SEO tools like SEMrush and Screaming Frog
• Loves staying up to date with out Search is changing
• Has an interest in how AI and LLMs are impacting and shaping SEO and content discovery, and is comfortable experimenting with these tools

The First 90 Days:

• You’ll be fully supported as you ramp up and immerse yourself in Make & Model’s SEO approach, tools, and client work
• Work closely with current SEO team members to understand the day-to-day responsibilities, strategies, and technical processes that drive performance for our clients
• Collaborate with account managers to gain insight into the automotive industry, our clients’ businesses, and their goals and expectations
• Learn what high-quality work looks like at Make & Model and the standards we uphold across every client and campaign
• Become familiar with the tools, platforms, and systems we use to manage SEO projects, track performance, and communicate effectively as a team
• Begin taking full ownership of your own portfolio of clients — managing multiple accounts independently and executing strategies that align with client goals and our internal benchmarks

By the end of your first 90 days, you’ll be well-equipped to manage your own accounts with autonomy, clarity, and the support of the team behind you.

Compensation and Benefits

• Your final compensation will be determined by your experience level and skillset
• Compensation is reviewed every 6 months
• Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)
• Simple IRA + 3% Matching Opportunity
• 10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company.
• Paid Holidays
• Continuous Training Opportunities
• Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 6:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours