The Role
Lead SEO strategy and execution for multiple client accounts, including local, ecommerce, and AI-search optimization. Manage technical and content recommendations, local listings, reputation programs, reporting, client communication, upselling, sales support, and roadmap prioritization. Partner with development teams, monitor search changes and AI visibility, present insights, and mentor junior staff while driving client retention and growth.
Summary Generated by Built In
The Role
We are looking for a new Senior SEO Manager to join our growing team at Wpromote! Our ideal candidate will have a passion for establishing strong relationships with their clients (3-5), a natural curiosity for website optimization, and a knack for being proactive in pursuing growth opportunities for their book of business. You will work with a group of amazing SEO team members that you are able to learn from and bounce ideas off of. Read on, if this sounds like your next challenge!
You Will Be
- Working on multiple client websites by implementing changes to various aspects in order to comply with Google's best practices and attain client website goals
- Expected to retain existing business, while pursuing profitable growth opportunities in assigned clients accounts, both in SEO investments and cross-channel upsells.
- Communicating regularly with clients to discuss goals and deliver results
- Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
- Strategizing with team members to come up with creative solutions for our clients.
- Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
- Tracking changes in organic, local, and AI-powered search; evaluating their likely impact on client goals; and turning relevant changes into prioritized recommendations
- Creating reports to gauge progress and inform the client of the value being provided
- Presenting your findings to the client in order to influence their onsite content strategy
- Leading the sales process and partner with others as appropriate to assist in solution development and proposal delivery
- Working with a client's development team to implement changes to their website or on your own with approval from the client.
- Guiding and mentoring junior staff where necessary and consistently serving the department as a role model for the junior staff on the team
- Managing local listings at scale by auditing and maintaining business details across directories and platforms, identifying duplicates and inconsistencies, coordinating corrections, and measuring local visibility and engagement.
- Building local reputation programs with clients, including review-generation strategy, response guidance, escalation workflows, and analysis of review volume, ratings, sentiment, and recurring themes.
- Developing SEO strategies for AI-powered search and answer experiences by improving content and technical foundations for discovery, and monitoring how clients appear in AI-generated answers and citations.
- Evaluating priority topics and query patterns, then translating AI-search visibility and citation findings into actionable content and technical recommendations.
- Educating clients and internal teams on changes in search, separating measurable results from emerging or directional indicators and incorporating new opportunities into SEO roadmaps and reporting.
You Must Have
- 4+ years experience doing SEO work for clients within an agency environment
- 1-2 years client facing experience
- Experience leading SEO strategy for local and ecommerce clients, including multi-location or service-area businesses, local listings, and location-level performance measurement.
- Desire to lead strategy for multiple large growth SEO clients
- Understand the basics of SEO such as keyword research & website architecture
- Familiar with Google Analytics, and grasp the basics of content marketing
- Experience with keyword research/data mining tools and competitive analysis
- Google Apps (Docs, Sheets, Slides) and Internet proficiency are required
- Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)
- Ability to quickly pick up new skills and learn new tasks
- Proven track record of successful project management and multi-tasking skills with the ability to hit and exceed deadlines required
- Excellent communication skills, both written and oral while paying close attention to detail
- Experience with local SEO for multi-location or service-area businesses and managing local listings through directories or listing-management tools.
- Understanding of online review and reputation workflows, including response practices, escalation, and performance analysis.
- Familiarity with AI-assisted search and LLM-based discovery, and the ability to assess opportunities without overstating what current measurement can prove.
- Ability to connect local and AI-search recommendations to client goals and business outcomes, and prioritize work across multiple accounts.
- A proactive approach to collaborating with others and managing workload
Skills Required
- 4+ years of SEO experience for clients in an agency environment
- 1-2 years of client-facing experience
- Experience leading SEO strategy for local and ecommerce clients, including multi-location or service-area businesses
- Experience with local listings and location-level performance measurement
- Ability and desire to lead strategy for multiple large growth SEO clients
- Knowledge of SEO fundamentals, including keyword research and website architecture
- Familiarity with Google Analytics
- Basic understanding of content marketing
- Experience with keyword research, data mining tools, and competitive analysis
- Proficiency with Google Docs, Sheets, and Slides
- Internet proficiency
- Experience working directly on websites
- General knowledge of CMS platforms such as WordPress, Shopify, or Magento
- Ability to quickly learn new skills and tasks
- Proven project management and multitasking skills with the ability to meet and exceed deadlines
- Excellent written and oral communication skills with strong attention to detail
- Experience managing local listings through directories or listing-management tools
- Understanding of online review and reputation workflows, including responses, escalation, and performance analysis
- Familiarity with AI-assisted search and LLM-based discovery
- Ability to assess AI-search opportunities without overstating current measurement capabilities
- Ability to connect local and AI-search recommendations to client goals and business outcomes
- Ability to prioritize work across multiple accounts
- Proactive approach to collaboration and workload management
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
