The Role
Develop and execute SEO strategies to improve organic search visibility and rankings. Conduct keyword research, on-page and off-page optimization, link building, content optimization, and technical SEO improvements. Analyze performance using Google Analytics and Search Console, monitor algorithm changes, collaborate with content, development, and marketing teams, and provide regular SEO performance reports.
Summary Generated by Built In
About Us
Gurully Technologies is a leading EdTech company with a seven years legacy of excellence. Specializing in the development of in-house educational software, Gurully is at the forefront of transforming the preparation landscape for exams such as PTE, IELTS, DUOLINGO, and CELPIP. Our commitment to innovation and educational excellence has positioned us as pioneers in providing top-notch services to institutes and students across more than 40 countries.
Job Description:
As a Senior SEO Executive at Gurully, you will play a crucial role in driving our online visibility and optimizing our digital presence. The ideal candidate will have a minimum of 5 years of hands-on experience in SEO, with a proven track record of successful campaigns and results. The role involves working closely with cross-functional teams to enhance organic search performance and implement effective SEO strategies.
Responsibilities:
- Develop and execute effective SEO strategies to improve website visibility and rankings on major search engines.
- Conduct thorough keyword research and analysis to identify opportunities for content optimization.
- On-page and off-page optimization, including link building, content optimization, and technical SEO improvements.
- Monitor and analyze website performance metrics using tools such as Google Analytics and Search Console.
- Stay updated with industry trends and search engine algorithms to ensure best practices are implemented.
- Collaborate with content creators, developers, and marketing teams to implement SEO recommendations.
- Provide regular reports on SEO performance, highlighting key metrics and insights.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of proven experience in SEO, with a focus on organic search optimization.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficient in using SEO tools.
- Experience with Google Analytics and Search Console.
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration skills.
Skills Required
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum of 5 years of proven SEO experience focused on organic search optimization
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices
- Proficiency in SEO tools
- Experience with Google Analytics and Google Search Console
- Excellent analytical and problem-solving skills
- Strong communication and collaboration skills
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The Company
What We Do
Gurully is an education-technology platform focused on English-language proficiency test preparation. It provides AI-powered practice and mock tests, instant scoring, detailed feedback, performance analytics, and preparation resources for PTE, IELTS, Duolingo English Test, and CELPIP. The platform serves students and institutes, helping learners improve exam performance and pursue study-abroad goals through accessible, technology-enabled language learning with personalized insights and structured practice workflows.
