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Company Description
Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices.
Cardinal Path is a leading digital analytics and marketing firm focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners.
Job Description
As a Sr. SEO Specialist at Cardinal Path, you will deliver SEO strategies and recommendations to a world class clientele across multiple industries and verticals.
This is a fast-paced role requiring advanced SEO knowledge and high level of comfort with the search landscape, it can be technical and requires the ability to easily absorb and learn new concepts.
- Lead and execute on SEO team tasks to fulfill client audits and ongoing SEO monitoring
- Manage a roster of clients utilizing best practices for client and project management
- Perform keyword research and analysis, ability to demonstrate sound knowledge of topic and search intent modeling
- Prepare and develop comprehensive internal and external link strategies
- Demonstrated ability to communicate technical subjects and coordinate with clients to implement recommendations that adhere to white hat SEO best practices
- Help build an industry leading, innovative search engine optimization team through the development and improvement of internal processes and deliverables.
- Keep up to date with latest industry trends, technology and changes; evaluate industry tools providing recommendations to internal teams
- Work in conjunction with Digital Intelligence, Digital Transformation, and Account Management teams to identify client opportunities across groups
- Share knowledge and thought leadership through contributions to Cardinal Path's blog, internal lunch and learns and public events/webinars
- Mentor and train new employees
Qualifications
- Passion for digital marketing with a solid understanding of interactive marketing channels (search, paid media, website development, etc.) and brand marketing principles
- 3-5 years' experience in search engine optimization.
- Experience with multiple clients in an agency or consultancy.
- Expert technical experience & knowledge of SEO methodologies and implementation
- Ability to manage a project timeline
- Experience with Google Analytics, Google Ads, Adobe Analytics, Google Search Console
- Exposure to, and comfort with a variety of CMS systems
- Coding experience a plus. JS, CSS and HTML as a base.
- Experience with competitive analysis, international search optimization, local search, search + social integration, and semantic search.
- Expert level experience in on-page optimization
Additional Information
If you feel inspired by us, we will probably be inspired by you. Join us now and apply online to make sure we match each other's expectations. We value diversity and are committed to creating an inclusive environment. We welcome all qualified candidates - regardless of your gender or background, please indicate your salary expectations and possible entry date. We look forward to hearing from you!
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