SEM Specialist

Location Details: India, Remote

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.

This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.

Join our team

Join GoDaddy's in-house SEM Team as a SEM Specialist in an end-to-end strategic and operational management role by generating traffic, acquiring new customers, and improving revenue for the largest marketing channel at GoDaddy. We embrace a collaborative and innovative work environment that value pushing the boundaries and excelling in everything you do.

You will work closely with different teams to build and implement paid search strategies. Your expertise in data-driven perspective will play a critical role in calculating SEM campaign efficiency and implementing strategic suggestions. You will be handling campaigns, which involve enhancing keywords, crafting copy, and improving bid strategies and segmentation to ensure successful outcomes.

What you'll get to do...

You will measure campaign performance, analyze insights, improve performance, and achieve prime results. Additionally, we provide recommendations based on data to keep GoDaddy at the forefront of the industry. To succeed in this position, effective communication skills are key in facilitating teamwork among teams at GoDaddy. Demonstrating expertise for Paid Search accounts showcases your ability to handle intricate campaigns and deliver exceptional outcomes.

• Partner with teams across GoDaddy to develop and implement go-to-market paid search plans
• Apply data-driven methodologies to identify SEM performance and implement strategic recommendations
• Lead campaign management including keyword expansion, copywriting, bid strategies, and segmentation
• Measure the performance, identify trends of campaigns, and optimize performance based on insights
• Recommend strategies based on market dynamics and competition
• Conduct A/B test experiments to improve bidding, copy, and landing page strategies
• Support automation adoption and drive innovation

Your experience should include...

• Excellent verbal and written English skills
• 3+ years’ experience in Paid Search roles
• Experience in handling high-budget accounts
• Experience with data analysis in Excel
• Proficiency in campaign analysis and reporting using tools like Google Analytics & Tableau
• Familiarity with Project Management tools such as Jira and Workfront

You may also have...

• Knowledge of Conversion Rate Optimization
• Understanding of Organic Search Engine Optimization strategies

We've got your back...  We offer a range of benefits that may include paid time off, retirement savings (e.g., 401k, pension schemes), incentive eligibility, equity grants, participation in an employee stock purchase plan, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.  

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. 

About us...  GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. 

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to [email protected]. 

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.