Senior SEM Specialist

JOB DESCRIPTION

The Sr. SEM Specialist is a crucial member of the enterprise Digital Marketing Team. This position plays an integral leadership role as a leader in SEO Content Strategy. This position will work on both Internal Abstrakt Marketing content strategy efforts as well as overall client content strategy efforts. This role requires a person to not only be able to execute writing for SEO at a high level but understand the inner workings of content strategy to identify topic gaps for both Abstrakt and our clients. 

The Sr. SEM Specialist will assist in leading and executing strategy towards total monthly and yearly goals for Abstrakt. For Abstrakt, the SEM Specialist executes SEO strategy and writes, directly impacting the sales teams monthly pitch and sales goals. Ultimately, this role will coordinate with the internal team to create content that helps attract and convert new leads into the “Abstrakt brand websites”. 

This role will also include copy writing opportunities for Google Ads and other platform messaging. In addition, this includes technical on and off-site SEO and digital advertising support. This role will require consistent learning as best practices for these areas change month to month.

The Senior Content Strategist role at Abstrakt Marketing Group is a position with a high operational tempo and room for professional growth in the Digital Marketing Field, specifically SEO. This person should be a team player, but always looking for constructive criticism both in their own writing and for others.

• Gather data to support website page recommendations through syndicated research tools, target audience analyses, competitive reports, etc.
• Completion of SEO Strategy Process Audits for Digital Success Managers.
• Assist in the research and execution of the content strategy by identifying topic clusters and supporting topics to be written.
• Managing and Updating SEMrush Position Tracker 
• Performing Keyword and Topic research based on desired user intent goals.
• Coordinating SEO strategy with Director of Digital Strategy to achieve website business goals. 
• Landing Page Content Creation for Abstrakt Brands and Abstrakt Clients
• Identifying needed reports for better content strategy execution. 
• Oversee the creation and publishing of content on Abstrakt Brand websites.
• Manage Content Projects related to Abstrakt Marketing Group
• Assist in Managing Vendor Relationships related to Abstrakt Content Strategy
• Interpret relevant metrics to determine any potential changes in strategy and recommendations.
• Monitor and Implement Website URL redirects as needed.
• Coordinating Website and Social objectives with the Digital Marketing Team.
• Identify Areas of Improvement Heatmapping strategy for goal pages
• Auditing Existing Content on the site for desired intent and potential improvements. 
• Auditing Content Strategy for our clients
• Understand the role and implementation of internal links throughout content.
• Create and provide relevant content strategy training to relevant parties.
• Working on both overall Digital Marketing Best Practices and ability to work in all niches.
• Coordinating Content Strategy across both Digital and Social Channels for a Unified Strategy
• Collaborate with others within the marketing department to manage SEO strategy.
• Update content and website links for maximum optimization and search engine rankings
• Update keyword targeting and messaging for Google Ads and other digital ad platforms.
• Purchase or manage guest post and external back-link opportunities to increase Domain Authority.
• Generate content to support the various divisions of Abstrakt and Sales Enablement activities.

JOB REQUIREMENTS

• 1-3 years account management experience preferred.
• Willingness to enhance SEO knowledge by playing the SEO Strategist role for a minimum of 60 days.
• Bachelor’s degree in marketing, communications, or related field.
• Strong written and verbal communication skills, understanding of SEO, creative writing skills, and a sophisticated understanding of digital trends and how to execute within them.
• Strong organizational skills, work ethic, and ability to hit deadlines.
• Ability to effectively collaborate and excel in a team environment.
• Demonstrates emotional intelligence and exhibits professional demeanor and appearance.
• An eye for details from design to execution while demonstrating a customer-first approach.
• Understand the role and implementation of internal links throughout content.
• Be a strategic thinker, be able to anticipate and resolve problems before they arise.
• Understanding of WordPress and how to upload content and deliver basic changes.
• Knowledgeable in digital programs such as Google Analytics, Google Search Console, Yext, and SEMrush.
• Highly proficient in computer skills including WordPress, SEMrush, Microsoft Office, Word, and Excel.