Senior SEM & Paid Ads Manager (Panama-Based, Remote)

About Us:

At InVitro Capital, we’re transforming industries with cutting-edge AI and robotics and automation solutions that drive real-world impact in sectors such as electrical, medical, and beyond. We are expanding our digital capabilities and seeking a highly experienced Senior SEM & Paid Ads Manager with at least 10 years of proven, hands-on expertise. This role is designed for someone who has successfully executed high-performance paid media campaigns and is ready to deliver plug-and-play results across our diverse portfolio companies.

Key Responsibilities:

• Paid Media Strategy & Execution: Develop, implement, and optimize comprehensive SEM and paid advertising campaigns (including Google Ads, Bing, and social platforms) that align with our portfolio companies’ growth objectives.
• Budget & Performance Management: Oversee multi-channel paid media budgets to ensure optimal ROI while monitoring, analyzing, and reporting on campaign performance.
• Plug-and-Play Impact: Take ownership of campaigns from setup to execution, making real-time adjustments based on expert judgment and data insights.
• Cross-Channel Collaboration: Coordinate with the SEO and marketing automation teams to ensure an integrated digital marketing approach.
• Innovation & Testing: Lead A/B testing and experiment with new ad formats, bidding strategies, and audience segmentation techniques to maximize performance.

Minimum Qualifications:

• Experience: At least 10 years of hands-on experience in SEM and paid media management, with a strong record of driving measurable results.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Technical Proficiency: Extensive experience with major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and proficiency in relevant analytics and campaign management tools.
• Results-Oriented: Demonstrated ability to deliver rapid, tangible improvements in campaign performance.
• Communication Skills: Excellent verbal and written proficiency in English.

Preferred Qualifications:

• Startup Experience: Prior work with early-stage startups, showing the agility needed in a fast-paced environment.
• Advanced Analytics: Expertise in leveraging data analysis tools for performance optimization.

Why Join InVitro Capital?

• Build the Future of AI: Work on cutting-edge products that are transforming how SMBs operate across industries.
• Be a Founding Force: Take a hands-on role in launching and scaling high-impact startups. This isn't a 9-to-5—it's a fast-paced, all-in startup environment.
• Work with the Best: Join a team of seasoned entrepreneurs and industry experts obsessed with building things that matter.
• Thrive in a Collaborative Culture: We foster a supportive, low-ego environment where great ideas win and people grow together.
• Earn What You Deserve: We offer competitive compensation ranging from $2,000 to $3,000 per month (base plus bonus). Our compensation package is designed to reward high performance and deliver tangible results, with opportunities for additional incentives based on campaign success.