Senior Segment Marketing Manager

Internal Title: Sr. Marketing Manager

Reports to: Chief Marketing & Business Officer

FLSA Status: Full Time, Exempt

Location: US, Remote (Near Ames IA or midwest US location preferred, 15-20% Travel expected)

Position Title: Sr. Segment Marketing Manager, Livestock & Animal Protein

Position Summary

The Sr. Segment Marketing Manager will work cross-functionally to contribute to Ever.Ag’s revenue growth in our fast-growing Livestock and Animal Protein business unit. This position will be involved at every touchpoint, building brand awareness and developing demand to contribute to our financial goals. The Sr. Segment Marketing Manager will work collectively with sales, operations, business stakeholders, and our marketing center of excellence helping to drive agriculture industry strategies for lead generation, product education, event management and market awareness.

Key Responsibilities  

• Define, own, and drive the comprehensive marketing strategy for the Livestock & Animal Protein business unit.
• Lead the creation and management of detailed marketing and project calendars, ensuring strategic initiatives are prioritized and executed effectively.
• Oversee and optimize campaigns and work schedules for assigned business units, ensuring maximum impact and efficiency.
• Strategically schedule, monitor, and evaluate marketing projects and campaigns in line with best practices.
• Cultivate and maintain robust relationships with key stakeholders across Ever.Ag, fostering collaboration and ensuring seamless workflow integration.
• Ensure the flawless execution and timely delivery of all marketing projects, maintaining the highest standards of quality and performance.
• Develop precise project timelines and ensure meticulous adherence, driving projects to successful completion with exceptional accuracy.
• Ensure that the team’s marketing project goals are understood and all the required communication tools identified to achieve those goals.
• Deeply understand the company’s products and client base, crafting marketing projects and campaigns that resonate with the company’s vision and culture.
• Effectively communicate with all stakeholders, providing strategic oversight and guidance to ensure efficient execution of marketing initiatives.
• Align all marketing assets with the overarching business strategy, maintaining a competitive edge and driving market leadership.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, communications, or related field
• A minimum of 8 years of project management, segment marketing, or relevant experience
• Agriculture (preferably in Livestock and/or Animal Protein) industry experience REQUIRED
• Strong project management skills REQUIRED
• Strong knowledge of website analytics tools
• Well-versed in using social media strategies to attract customers/prospects
• Experience in Marketo, HubSpot, and Salesforce.com preferred
• Experience in a project management tool like Asana or CoSchedule preferred

 Competencies for Success

• Strong Leadership: Ability to make firm recommendations and withstand pushback from the business.
• Excellent written and verbal communication: Presents oneself clearly and articulately when speaking or writing, assuring that others fully comprehend the intended message; uses appropriate grammar tailored to the audience; writes compelling promotional texts
• Exceptional project management skills: Thrives on managing the details of projects and keeps them on or ahead of schedule. Willing to hold others accountable for timely completion
• Entrepreneurship: Seeks and acts proactively on business opportunities; is proactive and innovative in work approach; leverages knowledge, network, and resources to build markets
• Analytical and Critical Thinking: Reviews and manages data with strong attention to detail; combines facts with likely possibilities; articulates and resolves complex problems
• Quality Focused: A recognition of the value of doing things the right way; has a high sense of integrity and thoughtfulness in your actions; strong attention to detail