Responsibilities
- Strategize and develop media plans from inception to completion, understanding the role of inventory in addition to the KPIs and metrics behind our product offering.
- Act as a trusted planning expert to Sales, Strategy, and Program Management within pod structure, supporting 1-2 pod groups.
- Manage client requests throughout the RFP process, inclusive of: plan changes, budget revisions, distribution asks, marketplace and industry information, specs, timeline development.
- Utilize internal resources and tools to add relevant, informative data to presentations and proposals.
- Become a ‘Super User’ of the Order Management System - this is a task force of cross department system experts for anything concerning the tool, including feature testing and bug fixes. This team also is responsible for testing the system during critical updates to ensure stable functionality
- Develop a deep, exemplary understanding of the NYT Product Catalogue.
- Expected to carry a minimum of two stretch projects at any given time, which can include: Subject Matter Expert work, Taskforce participation, ‘Mentor’ program, building training materials, Media Mint support, or other key projects as identified by management.
- Participation in Mentor program:
- Mentor 1-2 Sales Planners and impact their day-to-day training and development
- Help assign and assess the work of Sales Planners, ensuring deadlines are met, quality of work is satisfactory, and Sales Planner performance is at an acceptable level.
- Work with Sales Planners to help train and foster their growth in the following areas: OMS/Workflow, NYT Product Knowledge, T&Cs
- Consistently foster a relationship with Sales leaders based around trust through reliability, product and strategic expertise, and open communication.
- Assume a leadership role in On-Boarding of new Sales Planners
- Assist in larger team discussions as necessary and be ready and willing to support the entire portfolio.
- Manage interdepartmental workflow to ensure that all elements are handled according to process and schedule.
- Manage ad hoc projects that shape the future of the Advertising business and position NYT as a thought leader.
- Display knowledge and understanding of the advertising landscape outside within NYT and the industry as a whole (e.g. deep understanding of: Viewability, Terms & Conditions, Reporting, Brand Safety, Data Privacy, etc.).
- When other pod team members are OOO or low on bandwidth, Sr. Planner is responsible for coverage and resourcing assistance to support larger pod needs.
Requirements
- 2-5 years of related experience in Digital advertising (Audio experience an added bonus)
- Digital Planning experience is a prerequisite
- BS/BA degree
- Attention to detail and organized
- Working knowledge of online proposal systems such as Lineup/Adpoint, DSM, Fat Tail, Operative is desirable
- Proficiency in Microsoft and Google office applications, and sales and data management tools such as Sales Force are also desirable
- Advanced knowledge of media math
- Motivated self-starter and quick learner
- Collaborative, responsive and accountable
- Excellent communication skills both with external clients as well as internal stakeholders
- Excellent relationship-building skills and the ability to work effectively in a team environment
- Strong ability to communicate end-to-end planning process and share that knowledge with the rest of the team
- This is a remote-based position in the United States or Canada
Top Skills
What We Do
Here for every sports story that matters.
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The Athletic (http://theathletic.com) is a subscription-based media publisher of smarter sports coverage for die-hard fans. Founded in 2016, The Athletic’s all-star team of writers have produced thousands of quality stories for subscribers free of ads, pop-ups and auto-play videos. The Athletic now offers in-depth local coverage in 47 North American pro sports markets along with premium national coverage across MLB, NFL, NBA, NHL, NCAA & more. Readers can count on original, authentic storytelling written by talented local and national sports journalists like Ken Rosenthal, Pierre LeBrun, Seth Davis, Stewart Mandel, Shams Charania and many more.
The company is headquartered in San Francisco, CA.






