Andaria is growing its UK business, and this hire is central to that. You will own UK revenue, identifying the right clients, winning them, and growing them. This isn't a relationship management role dressed up as sales; it's a genuine new business mandate, and we're looking for someone who thrives in that environment.
What You'll Own
UK Revenue Growth
- Own a UK new business target and be accountable for hitting it
- Build and convert a pipeline of clients in EMI, payments, FX, gaming, crypto and adjacent fintech sectors
- Win business against legacy providers by positioning Andaria's platform as the faster, more flexible alternative
- Structure commercial terms that work for clients and make sense for Andaria, balancing speed-to-close with sound risk and pricing discipline
Market Entry & Presence
- Establish Andaria as a name in the UK market, through your network, at industry events, and through the deals you close
- Feed real-time market intelligence back into product, pricing and risk decisions so Andaria stays sharp and relevant
- Be the face of Andaria in the UK, credible at senior level, visible in the right rooms
Client Growth & Retention
- Own accounts from close through onboarding and into ongoing expansion
- Work closely with operations, onboarding and support to ensure delivery matches the promise you made in the sale
- Drive renewals and upsells as the relationship matures
What We're Looking For
- 5+ years in sales or business development within EMI, PSP, FX, gaming, crypto or adjacent fintech, you understand how these businesses work, not just what they buy
- A genuine hunter: you're comfortable building a pipeline from scratch and you have a track record of closing complex deals
- Senior network in the UK market and the credibility to open doors at decision-maker level
- Commercially sharp, you can price, structure and negotiate deals and you know when to push and when to hold
- Entrepreneurial mindset: you're self-directed, target-driven and energised by building something rather than managing something already built
- Based in the UK, happy to travel
What You'll Get
- Competitive base + uncapped commission, structured to reward genuine performance
- Significant autonomy and direct influence on how Andaria's UK strategy evolves
- Input into product direction, pricing and market positioning, this isn't a siloed sales seat
- A business that's growing and moving quickly, with a clear path upward as the UK operation scales
- Hybrid working, Pension Plan, Comprehensive health and wellness benefits and genuine investment in your development
Why This Role
The UK is a priority market for Andaria and this person will shape how we enter and grow it. If you want to build something, not just sell something, this is the right seat.
Skills Required
- 5+ years in sales or business development within EMI, PSP, FX, gaming, crypto or adjacent fintech
- Senior network in the UK market and credibility at decision-maker level
- Track record of closing complex deals
- Ability to price, structure and negotiate deals
- Entrepreneurial mindset, self-directed and target-driven
What We Do
Andaria is a UK & EU regulated fintech. The company offers embedded finance solution that allows non-financial businesses to integrate payments services into new & existing platforms. It is scalable and customised to meet the specific needs of any business, helping reduce costs and increase customer satisfaction. Andaria’s mission is to make digital financial services accessible, simple, and transparent for its clients as it heads into its next phase of innovation. Check out www.andaria.com to learn more. Andaria Financial Services Limited is authorised by the Malta Financial Services Authority (‘MFSA’) as a Financial Institution in terms of Article 5 of the Financial Institutions Act, 1994 (Chapter 376 of the Laws of Malta). Andaria Financial Services UK Limited, is authorised by the UK Financial Conduct Authority (“FCA”) as an Electronic Money Institution under the Electronic Money Regulations 2011.









