Senior Sales Manager

Posted 11 Days Ago
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College Station, TX, USA
In-Office
55K-75K Annually
Senior level
Hospitality
The Role
Drives hotel revenue through new business development, account management, strategic sales planning, and client engagement. Identifies prospects, closes opportunities, maintains key accounts, analyzes market and competitive trends, prepares forecasts and reports, and partners with Revenue, Marketing, Events, and Operations teams. The role also represents the hotel at industry events, conducts site inspections, supports service delivery, and serves as Manager on Duty when assigned.
Summary Generated by Built In
COMPANY OVERVIEW

At Valor, we are passionate Hotelitarians—driven, detail-obsessed professionals who go beyond service to deliver true hospitality. With a global perspective and a commitment to thoughtful hospitality and sustainable dining, we bring enthusiasm, creativity, and local flair to every property we support. We seek individuals who value relationships, embrace high standards, and create meaningful experiences for guests, teams, and owners alike. If you’re someone who notices the little things and strives to make a lasting impact, you’ll thrive here.

Please visit http://www.valorhospitality.com to learn more about our existing hotels, other exciting job opportunities and our company.

 

POSITION PROFILE

The Senior Sales Manager is responsible for driving hotel revenue through proactive sales, relationship management, and strategic account development. This role focuses on identifying and securing new business opportunities, growing share from existing accounts, and executing targeted sales initiatives that align with the hotel’s overall commercial goals. The Sales Manager partners closely with Revenue, Marketing, and Operations teams to deliver profitable results and an exceptional client experience.


ESSENTIAL RESPONSIBILTIES

Sales & Business Development

  • Proactively identify, solicit, and close new business opportunities through outbound sales calls, networking, site inspections, and industry events.
  • Develop and maintain relationships with key accounts across assigned market segments to maximize share and profitability.
  • Utilize data, trends, and CRM insights to create strategic action plans that align with market demand and revenue objectives.
  • Continuously prospect to expand the customer base and generate qualified leads in both local and national markets.

Account Management & Client Engagement

  • Serve as the primary contact for assigned accounts, ensuring consistent communication, service excellence, and retention.
  • Conduct site visits, presentations, and entertainment opportunities to strengthen relationships and drive conversion.
  • Maintain accurate and detailed client profiles, account histories, and activity tracking within the CRM system.
  • Respond promptly and professionally to all inquiries, proposals, and follow-ups to exceed client expectations.

Revenue & Strategy Execution

  • Develop and execute sales strategies that align with the annual business plan and departmental goals.
  • Analyze historical performance, current trends, and competitive intelligence to identify opportunities for growth.
  • Produce accurate monthly reports, forecasts, and account action plans that clearly communicate progress toward revenue goals.
  • Partner with Revenue and Marketing teams to optimize rates, promotions, and packages across assigned segments.

Collaboration & Communication

  • Work closely with Operations, Events, and Front Office teams to ensure a seamless transition from sales booking to service delivery.
  • Champion cross-departmental collaboration, maintaining open and productive communication to support hotel success.
  • Participate in weekly strategy meetings, pipeline reviews, and business development discussions.
  • Represent the hotel and brand with professionalism at networking functions, trade shows, and community events.

Professionalism & Development

  • Exhibit a positive, team-oriented attitude and contribute to a culture of hospitality and service excellence.
  • Stay current on market trends, competitor performance, and industry innovations.
  • Continuously pursue personal and professional development through training, certifications, and engagement in industry associations.
  • Serve as Manager on Duty (MOD) as assigned, ensuring consistent leadership presence and operational oversight.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

  • Two to four-year college degree or equivalent education/experience.
  • A minimum of one-year experience in a related or management position.  
  • Hotel experience preferred.
  • Ability to perform critical analysis and manage wide-range of information.
  • Extensive knowledge of negotiating and sales procedures associated with the hotel industry.
  • Excellent oral, written and presentation skills sufficient to produce sales and marketing communication that properly reflect the Foundation Image.
  • Listen effectively. Ability to delegate, manage manpower and organize complex projects and establishes priorities consistent with department/hotel objectives.
  • Communicate information and hotel services to management, staff and guests.

PHYSICAL DEMANDS

  • Outside sales calls, servicing groups, site inspections, attending meetings, travel and community/ industry functions
  • Lift   up to 10 lbs.(amenities when making sales calls, attending trade shows, etc.)
  • Hotel tours, sales calls, trade shows

SALARY: $55,000 - $75,000 Annual Base Pay


BENEFITS PACKAGE
  • Competitive Salary

  • Daily Pay!

  • Team Member Hotel Discount Program

  • Uniforms Provided for most positions

  • Benefits - Health, Dental, Vision, Life Insurance, and other supplemental options

  • Paid PTO

  • 401k with employer match

  • Team Member Awards and Recognition programs throughout the year

  • Food and Beverage Discounts

  • Tuition Reimbursement

If you think you bring the ideal blend of skills, attitude and teamwork, sprinkled with a love of Texas life, this could be the perfect home for you! Are you passionate and creative with a desire to grow? Let’s talk!  Click here to learn more about what makes the Hilton College Station a one-of-a-kind in Aggieland!

Skills Required

  • Two- to four-year college degree or equivalent education or experience
  • At least one year of experience in a related or management position
  • Hotel experience
  • Ability to perform critical analysis and manage a wide range of information
  • Extensive knowledge of hotel industry negotiation and sales procedures
  • Excellent oral, written, and presentation skills
  • Ability to listen effectively, delegate, manage manpower, and organize complex projects
  • Ability to communicate hotel services and information to management, staff, and guests
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The Company
HQ: Atlanta, GA
461 Employees
Year Founded: 2012

What We Do

Valor Hospitality Partners is a leading global full-service hospitality underwriting, acquisition, development, management, and asset management company. With more than 90 hospitality projects in our international portfolio, we offer an array of services, including site selection, product and brand selection, entitlements, financing solutions, conceptual design, construction and project management, procurement, technical services, pre-opening, and operations management. We’re Hotelitarians – a team of curious, courageous thinkers and doers dedicated to helping businesses thrive where we have strategically built our reputation on relationships. We have a revolutionary approach to hospitality management where we expertly weave our wealth of global expertise into local landscapes, creating unique projects that are huge successes not just because of how they fit in, but because of how they stand out

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