The Role
Leads APAC sales strategy, execution, and revenue performance across direct and channel sales for a multi-brand portfolio. Owns a $3M annual target, enterprise account development, partner growth, forecasting, CRM discipline, sales operations, pipeline conversion, and cross-functional alignment. The role coaches sales teams, manages strategic deals, improves process and technology adoption, and establishes accountability through performance metrics and operating cadences.
Summary Generated by Built In
Job Title:
Sales Head-APAC
Location:
Bangalore | Work From Office (WFO)
Shift / Working Hours:
General/UK Shift
Employment Type:
Full-time | New Position
Position Summery
The Senior Sales Manager – APAC will own the complete sales strategy, execution and revenue performance across the APAC region for the Sarder portfolio, including AI CERTs, AI Labs, Adoptify AI, N+ and other current or future ventures.
The role manages both Direct and Channel Sales execution and carries an annual revenue target of $3M. The leader will build a scalable, predictable sales engine: ensuring operational rigour, improving funnel conversion, maintaining CRM discipline and developing sales talent, while driving alignment across Sales, Marketing, RevOps, Product, Partner teams and executive leadership.
This is a hands-on sales management role, accountable for delivering revenue outcomes and execution against agreed plans.
KEY RESPONSIBILITIES01 Revenue Strategy & Target Achievement- Execute the APAC sales strategy across Direct and Channel Sales for the full Sarder portfolio.
- Deliver the annual $3M revenue target, supported by clear monthly and quarterly operating plans.
- Build market, account, territory and segment strategies that consistently deliver against revenue commitments.
- Drive enterprise sales, strategic accounts, pipeline creation, deal progression and closure.
- Establish and maintain clear sales metrics, KPIs and KRIs across the sales organisation, and keep them on track.
- Create an operating cadence around pipeline, forecast, conversion, productivity, target achievement and key risk indicators.
- Ensure end-to-end CRM hygiene, accurate opportunity management, forecasting and sales process adherence.
- Identify process gaps and implement corrective actions to improve sales productivity and predictability.
- Lead, coach and develop sales representatives across brands and markets.
- Lead from the front, actively supporting teams on strategic deals, account planning, negotiations and execution.
- Build product, market and sales capability across the portfolio brands.
- Equip managers to manage performance, remove blockers and align people, process and revenue outcomes.
- Establish a culture of accountability, performance and continuous improvement.
- Manage enterprise and strategic direct sales opportunities across APAC.
- Build and maintain senior-level relationships with enterprise customers and decision-makers.
- Lead complex sales cycles, commercial negotiations, proposals and closures.
- Ensure disciplined movement from prospecting through qualification, opportunity management, closure and handover.
- Execute the APAC channel sales plan and drive partner revenue contribution.
- Develop, manage and scale distributors, resellers, strategic partners and other channel relationships.
- Set partner performance expectations, with clear pipeline visibility, enablement and revenue accountability.
- Balance direct and channel motions based on market opportunity and commercial outcomes.
- Partner closely with Marketing to optimise the full funnel, from top-of-funnel demand generation through qualified pipeline, meetings, opportunities and revenue.
- Translate sales feedback into actionable marketing priorities, campaigns and market programmes.
- Collaborate with RevOps, Product, Customer Success, Finance, HR and other functions to remove execution bottlenecks and improve revenue outcomes.
- Keep people, process and revenue priorities aligned across functions.
- Ensure the sales technology stack is fully utilised across teams and brands.
- Identify opportunities for workflow automation, process redesign and technology-led productivity improvement.
- Drive adoption of CRM, reporting, sales enablement and automation tools across the organisation.
- Maintain sales governance, execution quality, performance visibility and revenue outcomes.
- 8–12 years of overall sales experience, with international market experience and demonstrated APAC exposure.
- Proven enterprise sales leadership experience (mandatory), with a strong B2B background.
- Demonstrated experience delivering multi-million-dollar revenue targets.
- Experience managing monthly, quarterly and annual sales targets and operating cadences.
- Experience managing and coaching a B2B sales team; experience managing 5+ direct reports is preferred.
- Strong experience in sales strategy, pipeline management, forecasting, CRM discipline and sales operations.
- Excellent communication, presentation, negotiation and stakeholder-management skills.
- Demonstrated ability to lead teams hands-on, coach managers and drive accountability.
- Ability to work effectively across functions in a high-growth, high-accountability environment.
- Based in Bangalore and comfortable working from the office.
- Experience in technology, SaaS, AI, EdTech, certification, training or professional services.
- Channel, distributor or partner-sales experience.
- Experience managing multi-brand or multi-product sales portfolios.
- Experience scaling sales across multiple APAC markets.
- Familiarity with CRM, sales automation and revenue technology stacks such as HubSpot or Salesforce.
- MBA or equivalent advanced qualification (preferred, not mandatory).
Skills Required
- 8-12 years of overall sales experience
- International market experience with demonstrated APAC exposure
- Proven enterprise sales leadership experience
- Strong B2B sales background
- Experience delivering multi-million-dollar revenue targets
- Experience managing monthly, quarterly, and annual sales targets and operating cadences
- Experience managing and coaching a B2B sales team
- Experience managing five or more direct reports
- Strong experience in sales strategy, pipeline management, forecasting, CRM discipline, and sales operations
- Excellent communication, presentation, negotiation, and stakeholder-management skills
- Ability to lead teams hands-on, coach managers, and drive accountability
- Ability to work cross-functionally in a high-growth, high-accountability environment
- Based in Bangalore and comfortable working from the office
- Experience in technology, SaaS, AI, EdTech, certification, training, or professional services
- Channel, distributor, or partner-sales experience
- Experience managing multi-brand or multi-product sales portfolios
- Experience scaling sales across multiple APAC markets
- Familiarity with CRM, sales automation, and revenue technology stacks such as HubSpot or Salesforce
- MBA or equivalent advanced qualification
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