Senior Sales Executive

Posted One Month Ago
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Shah Alam, Petaling, Selangor, MYS
In-Office
Senior level
Automotive • Chemical • Industrial • Manufacturing
The Role
Drive ASEAN sales growth by developing regional strategies, managing key accounts, and building relationships with architects, consultants, developers, and specifiers. Coordinate major coating projects, customer submissions, samples, product availability, delivery schedules, and cross-functional execution. Analyze market trends and customer needs, support product development, and resolve complaints and quality issues while maintaining customer satisfaction and retention. Travel within the ASEAN region approximately 30% of the time.
Summary Generated by Built In
Company Description

Beckers is the number one supplier of coil coatings and a leading supplier of industrial paints worldwide. The company is a true pioneer in providing unique, high-performance coating solutions that improve customer competitiveness while protecting people and planet. With expertise based on its 150-year history, Beckers today is a global company with 1,800 employees in 23 locations in 17 countries, providing products and custom-made solutions to customers in 60 countries around the world. Beckers is owned by Lindéngruppen, a Swedish family business with a focus on the long-term development of industrial companies. Beckers’ corporate headquarters are in Berlin, Germany.

Job Description

  • Support and implement comprehensive sales strategies and action plans for the ASEAN region to drive sustainable growth and market expansion.
  • Build and maintain relationships with architects, façade consultants, developers and specifiers to secure the inclusion of the company’s PVDF coating systems in project specifications.
  • Support customer relationship management and provide strategic sales guidance to key accounts, ensuring exceptional customer satisfaction and retention.
  • Oversee coordination of major customer projects in alignment with company strategy and organisational direction.
  • Analyse customer needs, market trends and competitive landscape to identify opportunities and provide strategic input for new product development initiatives.
  • Coordinate with technical, production to support project submissions, sample approvals, product availability and delivery schedules in line with agreed customer requirements.
  • Lead cross-functional collaboration with internal teams to ensure customer requirements, delivery timelines and quality standards are consistently met and exceeded.
  • Manage customer product complaints and quality issues, ensuring swift resolution in accordance with company procedures and maintaining customer confidence.

 

Qualifications

  • Bachelor's Degree or Master's Degree in Business, Engineering, Technical Studies, or a related discipline. Equivalent qualifications or several years of relevant experience in the industrial coatings sector will also be considered.
  • Several years of proven experience in B2B sales and key account management, preferably within the coatings industry.
  • Proficient in English, both written and spoken. Proficiency in additional languages would be an advantage

Additional Information

  • Excellent interpersonal, verbal communication, and stakeholder management skills with the ability to build effective relationships across all organisational levels.
  • Able to work independently and perform effectively under pressure, managing competing priorities and tight deadlines with confidence.
  • Willingness to travel (approximately 30% of working time) within the ASEAN region.

Skills Required

  • Bachelor's or master's degree in business, engineering, technical studies, or a related discipline; equivalent qualifications or several years of relevant industrial coatings experience may be considered.
  • Several years of proven B2B sales and key account management experience, preferably in the coatings industry.
  • Proficiency in written and spoken English.
  • Proficiency in additional languages.
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The Company
HQ: Berlin
1,800 Employees
Year Founded: 1865

What We Do

Beckers is a leading global supplier of coil coatings and industrial paints, known for pioneering unique, high-performance coating solutions that enhance customer competitiveness while protecting people and the planet.

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