About iCoTech Services
iCoTech Services is a Cardiff‑based consultancy specialising in Microsoft Power Platform solutions for public‑sector organisations. We help clients improve project portfolio management, enterprise risk management, strategic planning, and operational oversight through modern digital solutions.
Our customers include local authorities, NHS organisations, and public‑sector bodies across the UK.
Role Purpose
The Sales Development Representative (SDR) at iCoTech is responsible for generating and qualifying new sales opportunities, ensuring a consistent and high‑quality pipeline for the Business Development team.
This role sits at the throughout the sales funnel, bridging marketing activity and sales conversations. The SDR focus is on identifying, qualifying, and booking well‑qualified Demo meetings.
You'll work closely with our Marketing Manager to ensure MQLs are followed up fast and converted to meetings with precision and you'll be the one deciding how that process works.
Our buyers are Project, Risk and Strategy Management Stakeholders. They're technical, busy and allergic to generic outreach. Your system will need to reflect that.
Key Responsibilities
Lead generation & prospecting:
- Research and identify target public‑sector organisations and stakeholders
- Conduct outbound prospecting via LinkedIn, email, and phone
- Support campaign‑led activity (webinars, thought leadership, frameworks)
Lead qualification:
- Qualify inbound and outbound leads against agreed criteria
- Understand customer challenges, priorities, and readiness to engage
- Ensure only high‑quality, well‑briefed opportunities reach BDMs
Meeting booking:
- Book discovery and qualification meetings for Business Development Managers
- Provide clear context, notes, and customer insight ahead of meetings
CRM & data management:
- Maintain accurate and up‑to‑date records in the CRM
- Track outreach, engagement, and qualification status
- Support data quality and reporting across the Growth function
What we're looking for
- 3+ years in a business development role, with at least one experience building or significantly rebuilding a sales development process - not just running within one someone else created
- Strong outbound skills - able to excel in phone-based, email-based and in-person prospecting
- Strong interest in automation and growth tech
- An interest/prior experience in account-based marketing
- Demonstrable track record of MQL-to-SQL conversion with evidence to back it up
- A genuine interest in process design: you find it satisfying to build something that works repeatedly, not just close individual meetings
- Exceptional written and verbal communications, our customers are professionals
- Experience working in close partnership with a marketing function, giving and receiving feedback on what's driving pipeline, what's working well and not so well
- Comfortable operating with ambiguity and minimal management overhead
Salary & Benefits
- A great salary between £35,000 - £45,000 depending on experience.
- OTE available of £60,000
- A standard mileage allowance will be paid for travel, and overnight accommodation for client visits is paid for.
- The company operates a Shareholder EMI scheme.
- 25 Days + 8 Days Bank Holidays.
- Home based contract, with flexibility for some travel to iCoHub.
- Committed Training Plan
- Cycle to Work Scheme
Skills Required
- 3+ years in a business development role
- Experience rebuilding a sales development process
- Strong outbound skills (phone, email, in-person)
- Track record of MQL-to-SQL conversion
- Exceptional written and verbal communication skills
What We Do
Maximise Your Microsoft Investment to Transform Your PMO with Power Platform At iCoTech Services, we are a Microsoft Gold Partner committed to enhancing your Project Management Office (PMO) through the power of Microsoft's Power Platform and Planner. We collaborate with project, programme, portfolio, and risk managers to maximise your existing Microsoft licensing, overcoming the limitations of tools like Excel. Our tailored platform accelerators are designed by experienced project managers and software experts for PMOs with the ambition to do more. By streamlining processes, delivering real-time insights, and boosting productivity, we help you close the productivity gap and pave the way for greater insight and value as you mature. We specialise in helping organisations control project delivery and showcase the value of their PMO—all without altering your existing processes. Benefit from integrated, easy-to-use applications customised to address your unique challenges. By implementing our innovative Microsoft-based solutions, you gain measurable insights and key performance indicators (KPIs), establish effective processes, and drive productivity with best practices across your organisation. We empower your PMO to thrive in today's competitive landscape, transforming your project management approach to reduce risks and deliver higher returns. Our Mission To empower organisations to maximise their Microsoft licenses and transform their project management capabilities. We are dedicated to delivering solutions that enhance productivity, provide actionable insights, and drive organisational success. Want to learn more? Visit our website to learn how our solutions can empower your organisation to achieve more.
