Senior Regional Marketing Manager

Posted 3 Days Ago
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San Francisco, CA, USA
In-Office
185K-225K Annually
Senior level
Professional Services
The Role
Leads regional marketing and business development strategy for Venable’s California offices. Advises firm and attorney leadership, develops client and market growth plans, oversees pitches and proposals, builds strategic relationships, raises regional visibility, and manages a regional marketing team. The role uses market data, CRM and e-marketing technology, and cross-office collaboration to drive revenue growth, client development, referrals, and operational effectiveness.
Summary Generated by Built In
Job Summary & Responsibilities

You're looking for a change, and so are we.  At Venable, we know that every new hire brings valuable experience, new perspectives, and a chance to raise the bar on our approach to how we work. That's why we're looking for a Senior Regional Marketing Manager to lead strategic marketing and business development efforts for our California offices.

This role will partner closely with California and firm leadership to translate priorities into actionable strategies, strengthen client and market relationships, identify opportunities for revenue growth, and enhance Venable's presence across our three California.

This is a highly relationship-driven role that requires frequent travel and a regular in-person presence across Venable's Los Angeles, Orange County and San Francisco offices and markets.

The ideal candidate will be responsible for:

  • Developing and leading an integrated California regional marketing and business development strategy, establishing clear goals, priorities, target audiences, measures of success, and accountability for execution.
  • Serving as a trusted advisor to office partners-in-charge and attorney leaders on regional marketing, business development, client development, and profile-raising priorities.
  • Identifying opportunities across offices, practices, industries, clients, and attorney relationships to advance cross-selling, referrals, client development, lateral integration, and market-facing initiatives.
  • Translating firm, office, practice, and partner priorities into focused business development plans and go-to-market initiatives, using research and data to identify opportunities, inform decisions, and track outcomes.
  • Guiding client targeting, key-client expansion, strategic relationship development, lateral partner integration, and priority pursuits, including senior-level strategy and quality oversight for pitches, RFPs, and proposals.
  • Developing a coordinated California profile-raising strategy and cultivating relationships with organizations, associations, referral sources, and strategic partners to strengthen Venable's visibility with priority audiences.
  • Leading, coaching, and developing the Regional Marketing Specialist team while driving consistent processes, effective collaboration, information sharing, and thoughtful use of data, technology, templates, and automation.

The successful candidate will demonstrate:

  • A bachelor's degree in a related field or education/experience equivalent required.
  • A minimum of seven years of progressive marketing and/or business development experience in a law firm or similar professional services environment.
  • At least three years of team management experience, including performance management, reviews, training, day-to-day supervision, and responsibility for individual and team results.
  • Proven ability to develop and manage business development, client, and regional marketing plans and to coach attorneys on generating business opportunities through networking, events, sponsorships, RFPs, speaking engagements, and social media.
  • Experience with project management and marketing technology systems, including CRM and e-marketing platforms, along with proficiency in Microsoft Office applications and the ability to quickly adopt new technologies.
  • Strong analytical and critical-thinking skills, including the ability to evaluate market and marketing data, identify opportunities and challenges, draw sound conclusions, track outcomes, and improve processes and operational efficiencies.
  • Exceptional written, verbal, presentation, negotiation, and interpersonal skills, with the poise, judgment, discretion, and emotional intelligence to build trusted relationships and communicate persuasively across all levels of the organization.
  • A collaborative, client-focused, and results-oriented approach, with the organizational skills and adaptability to manage multiple priorities in a dynamic environment while maintaining high standards for quality, responsiveness, and service.

Pay Range for Candidates in San Francisco: $185,000 - $225,000 per year

The range provided is the minimum and maximum salary that Venable in good faith believes at the time of this posting that it is willing to pay for the advertised position.  Exact compensation will be determined based on individual candidate qualifications and location.  Additional compensation may include discretionary bonuses and overtime, if eligible.  Overtime wages earned will be paid in compliance with applicable law.

Committing your time and talent is no small matter—at Venable, we know that superior client service begins with an investment in our people. Our competitive compensation, robust benefits, and programs that support our employees’ well-being, families, and futures reflect our dedication to prioritizing the whole person, not just the professional.

Venable’s benefits package includes medical, dental, vision, disability, life insurance, flexible spending and healthcare savings accounts, 401(k) with firm profit share, paid time off, firm paid holidays, wellness and personal advocacy programs, family planning resources and leave programs, tuition reimbursement, and more.  New employees are provided a detailed orientation to the firm’s benefit offerings upon hire.

Here, we strive to offer the kind of care that radiates, from our colleagues to our clients, to our communities, so that success finds everyone.

Applicants with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance and the California Fair Chance Act, as applicable.  Material job duties for this role include having access to privileged and confidential firm and client information, firm employees, and the firm’s premises.  This role requires the hired individual to perform the material job duties outlined in this job posting.  If the firm reasonably believes an applicant’s criminal history may have a direct, adverse, and negative relationship with the material job duties required by the role, a conditional offer of employment may be rescinded.

Skills Required

  • Bachelor's degree in a related field or equivalent education and experience
  • At least seven years of progressive marketing and/or business development experience in a law firm or similar professional services environment
  • At least three years of team management experience, including performance management, reviews, training, supervision, and responsibility for results
  • Experience developing and managing business development, client, and regional marketing plans
  • Experience coaching attorneys on business development through networking, events, sponsorships, RFPs, speaking engagements, and social media
  • Experience with project management and marketing technology systems, including CRM and e-marketing platforms
  • Proficiency in Microsoft Office applications and ability to adopt new technologies
  • Strong analytical and critical-thinking skills, including evaluating marketing data, identifying opportunities, tracking outcomes, and improving processes
  • Exceptional written, verbal, presentation, negotiation, and interpersonal skills
  • Poise, judgment, discretion, and emotional intelligence to build trusted relationships across the organization
  • Collaborative, client-focused, results-oriented approach with strong organizational skills and adaptability
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The Company
1,500 Employees

What We Do

Venable LLP is an American Lawyer Global 100 law firm headquartered in Washington, DC, with offices in California, Delaware, Florida, Maryland, New York, and Virginia. Its lawyers and legislative advisors serve domestic and international clients in all areas of corporate and business law, complex litigation, intellectual property, regulatory matters, and government affairs.

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