Senior Publishing Producing Manager I

Posted 4 Days Ago
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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
In-Office
Senior level
Cloud • Fintech • Gaming • Social Media
The Role
Develop and execute marketing strategies, content campaigns, and creative initiatives for new game launches in Southeast Asian markets. Analyze game mechanics, target users, market conditions, and product positioning to create effective marketing plans. Define campaign goals tied to business metrics, oversee content reach and user conversion, and coordinate cross-functional execution with product, community, and creative teams.
Summary Generated by Built In
About the Hiring TeamLevel Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.What the Role Entails
1. 负责新品东南亚核心市场的营销工作,包括整体营销策略制定,内容营销工作,创意Campaign策划与落地;
2. 能够有效分析产品内核与玩法内核,筛选并明确目标用户、分析用户诉求、提炼核心卖点,并结合市场环境、产品阶段输出市场营销方案;
3. 为各类事件、营销内容制定和规划执行效果目标,与核心业务指标关联,对产品的内容声量、传播效率、用户转化效率负责;
4. 基于传播视角,与产品、社区、创意等团队配合,设计传播方案,推进游戏内外资源整合,落地执行。
Who We Look For
1. 3年以上游戏营销或市场行业工作经验, 有手游产品全周期发行经验,有东南亚港澳台市场营销经验者优先;
2. 对游戏行业熟悉且充满热情,有深度游戏产品体验经历;
3. 市场触觉敏锐,喜欢创意,能够快速抓住游戏用户偏好,对游戏内容生态有较深理解 ;
4. 具备良好的沟通协调能力和执行落地能力,善于多线程、跨团队的沟通协作;
5. 可用英文作为主要工作语言。
Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Skills Required

  • At least 3 years of experience in game marketing or the broader marketing industry
  • Experience publishing mobile games across their full lifecycle
  • Familiarity with the gaming industry and strong passion for games
  • Deep experience with gaming products
  • Strong market awareness and understanding of game user preferences and content ecosystems
  • Strong communication, coordination, execution, and cross-functional collaboration skills
  • Ability to use English as the primary working language
  • Marketing experience in Southeast Asian, Hong Kong, Macau, or Taiwan markets
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The Company
115,849 Employees
Year Founded: 1998

What We Do

Tencent is a world-leading internet and technology company founded in 1998 in Shenzhen, China. It develops products and services spanning social platforms and messaging, online games, digital media, payments and financial technology, cloud and advertising solutions, utility software, and enterprise digital transformation. Its mission is to use technology for good and improve the quality of life of people around the world.

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