Senior Publicist

Posted Yesterday
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North Sydney, Sydney, New South Wales, AUS
In-Office
Senior level
Digital Media • News + Entertainment
The Role
Develop and execute publicity campaigns for Stan’s entertainment content, securing high-impact earned media coverage across Australian outlets and the Nine Group network. Responsibilities include media pitching, press releases, talent interviews, events, photoshoots, activations, stakeholder relationship management, campaign performance monitoring, and sharing insights to optimize future campaigns.
Summary Generated by Built In

Stan

Stan is part of Nine Entertainment Co., Australia’s leading media and entertainment network, delivering compelling content as Australia’s leading local subscription service. We partner with Hollywood studios, international networks, and Australian producers to deliver content across Australia.

Stan is dedicated to creating Australia’s most innovative and high-end productions—Stan Originals—that are critically acclaimed, multi-award-winning, and loved by our subscribers. Stan Sport is also Australia’s home for the biggest moments in National and International sport. With the Olympic Games, Premier League, Rugby, Grand Slam Tennis, and so much more, our world-class storytelling and coverage combine to bring fans closer to the action.

By joining us, you will drive innovation and contribute to the exhilarating work that we do.

Job Description

Stan’s Entertainment PR team is responsible for driving high-impact editorial coverage across earned channels, ensuring our campaigns are innovative, disruptive and engaging. Working in a small, agile team across a diverse range of campaigns, Stan PR creates a demand for Stan’s Entertainment portfolio, strengthens our editorial footprint, and converts cultural relevance into subscriber acquisition and retention.

We’re looking for a high-performing and experienced Senior Publicist on a 13-month maternity cover contract. Someone who lives and breathes entertainment and thrives in a fast-paced and constantly changing environment. We are searching for someone energetic, versatile, and prepared to think outside the box to engage the media and drive highly visible, disruptive publicity.

 

Key Responsibilities:

Reporting to the Publicity Manager, you will:

  • Develop long and short-lead publicity campaigns for Stan’s Entertainment slate, maximising earned media opportunities

  • Execute editorial opportunities across the broader Nine Group network to amplify Stan’s content and brand reach.

  • Lead the day-to-day delivery of publicity activity, including media pitching, press releases, media alerts, talent interviews, photoshoots, red carpet events, press conferences and on-ground activations.

  • Possess an acute understanding of how media can be leveraged over time through production into launch

  • Leverage strong relationships with Australian media, journalists, editors, talent, agents and key industry partners 

  • Work closely and collaboratively with internal stakeholders (Content, Marketing and Social teams) and external stakeholders (Productions, Unit Publicists etc) to develop and maintain close relationships that help to maximise opportunities for the business.

  • Monitor campaign performance, analyse earned media outcomes and share insights to optimise future campaigns.

Position Requirements

  • Minimum 5 years of experience in PR, publicity and communications in the entertainment industry

  • Deep understanding of the Australian media landscape, with the ability to effectively leverage editorial opportunities both within the Nine Group network and across external outlets.

  • Demonstrated ability to thrive in a small team environment, managing a diverse range of concurrent campaigns with agility, focus and a proven track record of generating high-impact earned coverage.

  • Outstanding media pitching, storytelling, and written and verbal communication skills.

  • Experience managing talent, publicity events, and campaign activations.

Additional Information
How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.
Our employee benefits include:

  • 18 weeks paid parental leave with no distinction between primary and secondary carers

  • Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.

  • Digital newspaper subscription to our mastheads

  • Annual gift voucher for Stan subscription

  • More info at Nine Careers

Our Commitment to Diversity and Inclusion
We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.

Skills Required

  • Minimum 5 years of experience in PR, publicity, and communications within the entertainment industry
  • Deep understanding of the Australian media landscape and ability to leverage editorial opportunities
  • Experience managing concurrent campaigns in a fast-paced, small-team environment
  • Proven track record generating high-impact earned media coverage
  • Outstanding media pitching, storytelling, written, and verbal communication skills
  • Experience managing talent, publicity events, and campaign activations
  • Must already have the right to lawfully work and live in Australia
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The Company
4,364 Employees
Year Founded: 2006

What We Do

Nine is Australia's largest locally owned media company, operating across television, video-on-demand, print, digital and outdoor media. It creates and curates news, business, finance, lifestyle, entertainment and sports content for audiences across broadcast, online and subscription platforms. Its portfolio includes the 9Network, major Australian newspapers, nine.com.au, Drive, streaming service Stan and digital-out-of-home advertising business QMS, while connecting brands with consumers through integrated media solutions.

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