Responsibilities
- Shape The Athletic’s near-term and long-term programming strategy across channels to drive subscribers, content views and retainment.
- Lead The Athletic’s day-to-day communication and promotion on various New York Times surfaces, as well as for major tentpole events.
- Manage projects side-by-side with product managers to evolve and enhance the home feed and overall experience for subscribers.
- Collaborate with editorial leadership to improve tools and educate the newsroom on best practices in publishing and promoting content
- Oversee daily push alert decision-making on local and national stories, as well as analyze key metrics that shape programming’s overall strategy.
- Analyze metrics to inform curation strategy across platforms and sports, on a daily, weekly and monthly basis.
- Serve as an audience lead for multi-platform campaigns around priority content and tentpole events.
- Lead discussions with editors from across the newsroom to proactively identify high-performing content and provide impactful feedback on content performance.
- ••Collaborate with leaders across email, marketing and design to align voice and brand across all platforms.
Requirements
- 7-10 years experience in journalism/media, content programming, digital marketing, or similar.
- Experience managing a direct report or a team of direct reports
- Expert ability to develop strategies that result in audience growth and engagement.
- Experience overseeing home page curation and product development.
- Data-driven and analytical; ability to think critically around metrics.
- Experience working cross-functionally in a large, complex organization.
- Strong communicator and can disseminate information clearly and concisely to various stakeholder groups.
- Interest and knowledge across a range of different sports.
- Supreme attention to detail and highly organized under deadlines.
- ••This is a remote-based position in the United States or Canada.
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What We Do
Here for every sports story that matters.
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The Athletic (http://theathletic.com) is a subscription-based media publisher of smarter sports coverage for die-hard fans. Founded in 2016, The Athletic’s all-star team of writers have produced thousands of quality stories for subscribers free of ads, pop-ups and auto-play videos. The Athletic now offers in-depth local coverage in 47 North American pro sports markets along with premium national coverage across MLB, NFL, NBA, NHL, NCAA & more. Readers can count on original, authentic storytelling written by talented local and national sports journalists like Ken Rosenthal, Pierre LeBrun, Seth Davis, Stewart Mandel, Shams Charania and many more.
The company is headquartered in San Francisco, CA.








