Senior Programmatic Manager (all genders)

Posted 2 Days Ago
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Frankfurt am Main, Hessen, DEU
Hybrid
Senior level
Agency • Professional Services
The Role
Owns end-to-end programmatic campaigns across Display, CTV, and Audio. Responsibilities include media planning, execution, optimization, budgeting, forecasting, pacing, performance analysis, reporting, PMP deal management, and stakeholder collaboration. The role develops data-driven strategies, translates campaign insights into recommendations, manages client communications, and stays current with emerging advertising technologies and industry trends.
Summary Generated by Built In

We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju-Yung: Have you tried? With this in mind, we help brands and people unleash their potential and live up to their role as challengers.

At INNOCEAN, we combine data, technology, and creativity to create impactful brand experiences. As our Programmatic Media Manager, you'll take ownership of high-profile campaigns across multiple channels, helping global brands connect with audiences through innovative, data-driven media strategies.
What you'll do
  • Plan, execute, optimize, and scale programmatic campaigns across Display, CTV, and Audio channels.
  • Manage campaigns end-to-end, ensuring delivery against performance, quality, and business objectives.
  • Own campaign budgets, forecasting, pacing, and performance tracking to maximize efficiency and results.
  • Analyze campaign data and translate insights into actionable recommendations for clients and internal stakeholders.
  • Deliver clear and impactful performance reports that support strategic decision-making.
  • Collaborate closely with media, creative, analytics, and client teams to develop compelling campaign strategies.
  • Negotiate, activate, and manage Private Marketplace (PMP) deals to secure premium inventory and strong supply partnerships.
  • Stay ahead of industry trends, technologies, and best practices to continuously improve campaign performance.
What you'll bring
  • 3+ years of experience in programmatic advertising, with hands-on campaign management experience in DSPs, ideally DV360.
  • Strong understanding of real-time bidding (RTB), programmatic ecosystem dynamics, and digital media buying.
  • Proven ability to manage budgets, analyze performance data, and optimize campaigns based on KPIs.
  • Strong analytical mindset with the ability to turn complex data into clear business insights.
  • Excellent communication skills in English, both written and verbal.
  • Degree in Media Management, Economics, IT, Marketing, or a related field.
  • Advanced MS Office skills, particularly in PowerPoint and Excel.
  • A proactive, solution-oriented mindset with the ability to thrive in a fast-paced and collaborative environment.
Nice to have
  • German language skills.
  • Experience with Social Media and/or Search campaigns.
  • Familiarity with analytics platforms such as GA4 or Adobe Analytics.
  • Knowledge of emerging Martech trends, including Privacy Sandbox, Server-Side Tracking, or Dynamic Creative Optimization (DCO).
  • Experience managing client relationships and presenting campaign performance to stakeholders.
  • Automotive industry experience or a genuine passion for cars.

What we offer:
  • Real impact and ownership – You’ll take on a senior-level mandate with the autonomy to shape strategies, influence decisions, and see your ideas translated into tangible results.
  • A platform for continued growth – We invest in your development through challenging work, exposure to diverse topics, and opportunities to expand both your leadership and functional expertise
  • Visibility and influence – Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization.
  • A collaborative, high-performing environment – Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected.
  • Meaningful work culture – We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best—professionally and personally.
  • All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work. 
​​​​

Skills Required

  • 3+ years of experience in programmatic advertising
  • Hands-on campaign management experience in DSPs, ideally DV360
  • Strong understanding of real-time bidding, programmatic ecosystems, and digital media buying
  • Experience managing budgets, analyzing performance data, and optimizing campaigns against KPIs
  • Strong analytical and business-insight capabilities
  • Excellent written and verbal English communication skills
  • Degree in Media Management, Economics, IT, Marketing, or a related field
  • Advanced Microsoft Office skills, particularly PowerPoint and Excel
  • Proactive, solution-oriented mindset in a fast-paced collaborative environment
  • German language skills
  • Experience with social media or search campaigns
  • Familiarity with GA4 or Adobe Analytics
  • Knowledge of Privacy Sandbox, server-side tracking, or dynamic creative optimization
  • Experience managing client relationships and presenting campaign performance
  • Automotive industry experience or passion for cars
Am I A Good Fit?
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The Company
4,100 Employees
Year Founded: 2005

What We Do

INNOCEAN Worldwide is a global 360-degree marketing and communications agency network. Founded in Korea, it operates across Europe and supports multiple locations and challenger brands as a subsidiary of Hyundai Motor Group. The company aims to apply its expertise to existing automotive clients while attracting clients beyond the automotive sector, helping customers grow through creative, integrated marketing and communications services.

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