(Senior) Programmatic Executive - New Client

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them. 

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. 

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. 

And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges and poised to create meaningful careers in the years to come. 

Job Description

Programmatic operations

• Manage platforms like Display & Video 360 (formerly DBM), Campaign Manager (formerly DCM), Trade desk, etc
• Ensure workflow and responses are in line with agreed deadlines and service level agreements, and complete tasks with 100% accuracy
• Set up campaigns within your portfolio, troubleshoot tracking and discrepancy queries, and ensure activate campaigns with accuracy and best practices
• Collaborate with the line manager to support day-to-day campaign management responsibilities for various markets
• Responsible for managing campaign budgets, daily spend levels, and tracking performance goals

Campaign planning and Analytics

• Review the campaign brief and generate programmatic media plan to deliver client objectives
• Monitor campaign success through Google Analytics, DSP UIs, and Automation Dashboards
• Analyze ongoing results, identify campaign trends and insights, and provide recommendations to exceed client goals

Qualifications

• 2 - 4 years of professional experience in digital media, preferably within a media agency or publisher trading desk
• Understanding of Ad Server, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, brand safety, viewability, and ad fraud
• Proficiency in using planning tools such as DV360, comScore, etc. to build plans
• Monitoring campaign success through tools like Google Analytics, DSP UIs, Automation Dashboards
• Strong understanding of Brand Safety, Viewability, and Ad Fraud fundamentals
• Proficiency in using analysis tools like GA, GWI, DV360 IAR, and reporting tools

Additional Information

• Critical thinker and problem-solving skills
• Teamwork, time-management and data analyst skills
• Great interpersonal and communication skills