Senior Product Owner

We are looking for a Senior Product Owner who will own the business success of one or more mobile games from end to end.

This is not a traditional Product Owner role. You are the single Directly Responsible Individual (DRI) for the eProfit growth of your assigned apps. You combine product management, technical execution, experimentation, and commercial thinking into one role.

You define product direction, ship features, write code when it is the fastest path to delivery, run experiments, learn from data, and continuously improve business performance. You collaborate closely with Monetization, User Acquisition, ASO, Creative, Analytics, Engineering, and Design—but you do not coordinate through meetings or hierarchy. Instead, you leverage AI-powered intelligence and functional expertise to make faster, better decisions.

Success in this role is measured by one outcome: sustainable eProfit growth.

• Own the end-to-end eProfit growth of one or more assigned mobile games.
• Define quarterly growth objectives and continuously adjust priorities based on business performance.
• Make informed decisions on scaling, pivoting, or sunsetting products when growth potential changes.
• Lead successful product transitions when games are onboarded from partner studios or transferred internally.

• Own the product roadmap for each assigned game.
• Prioritize features based on expected business impact rather than opinion or stakeholder preference.
• Define success metrics including:
• Retention (D1 / D7 / D30)
• ARPU
• Session frequency
• Engagement depth
• Drive LiveOps planning where applicable.

Provide strategic direction across key growth functions while partnering with domain experts who execute operational work.

Including:

• Monetization strategy
• User Acquisition direction
• ASO priorities
• Creative testing strategy
• Competitive intelligence
• Growth experimentation

This is a hands-on product role.

You are expected to:

• Build and ship product functionality yourself whenever it is the fastest path.
• Contribute production code to the application.
• Implement analytics events and experimentation infrastructure.
• Write Product Requirement Documents (PRDs).
• Design and document experiments.
• Capture learnings that become reusable organizational knowledge.

Experimentation: 

Continuously improve business performance through rapid experimentation.

Expected weekly cadence includes:

• shipping meaningful product experiments;
• releasing product improvements;
• documenting hypotheses, results, and next actions.

Our Product Owners operate in an AI-native environment.

Rather than relying on recurring meetings and manual reporting, you will:

• use AI-powered intelligence to understand customer behavior;
• analyze competitor movements;
• identify growth opportunities;
• automate repetitive workflows whenever possible;
• make decisions based on evidence instead of assumptions.

Cross-functional working groups are assembled around each game, bringing together specialists across Monetization, User Acquisition, Creative, ASO, Engineering, Design, QA, and Analytics. Functional managers continue to lead their disciplines while you lead product outcomes.

This role focuses on product ownership—not functional execution.

You will not be responsible for:

• running individual monetization A/B tests;
• configuring advertising waterfalls or SDK integrations;
• executing media buying campaigns;
• approving every creative asset;
• managing engineers or specialists from other teams;
• producing recurring reports or status updates;
• manual competitive research that can be automated.

Instead, you provide strategic direction while leveraging the expertise of functional specialists.

Successful Product Owners consistently demonstrate:

• sustained eProfit growth across assigned games;
• continuous delivery of high-quality experiments;
• regular product releases;
• strong product documentation and knowledge sharing;
• meaningful engineering contributions;
• healthy product OKRs;
• high collaboration effectiveness across cross-functional teams.

• Significant Product Management or Product Owner experience in mobile gaming.
• Proven ownership of live mobile games with measurable business impact.
• Strong understanding of:
• free-to-play game economics;
• LiveOps;
• product analytics;
• experimentation;
• retention optimization;
• monetization systems;
• user acquisition fundamentals.
• Experience working closely with Engineering and Data teams.
• Comfortable making product decisions using quantitative analysis.

• You do not need to be a full-time software engineer, but you should be comfortable working technically and be willing to contribute directly to product implementation when appropriate.
• Experience with scripting, programming, AI-assisted development, or technical product ownership is highly valued.

• Leverage Data to Build Product – We make informed decisions grounded in data and insight

• We Work Together to Serve Others – Collaboration drives our success

• Relentless Pursuit of Excellence – We continuously improve and raise the bar

• Passionate Curiosity Fuels Perseverance – We explore, learn, and adapt

• Direct and Straightforward, No Politics – We value transparency and honesty

• Lean Startup Mentality – We move fast, experiment, and iterate

• Ownership and Accountability – We take responsibility for outcomes

Ready to build impactful products and move fast?
Apply now and help shape the future of mobile gaming at Appodeal.