Senior Product Marketing Specialist (m/w/d)

SHD Solutions GmbH is looking for you to join our team as soon as possible!

Location: Andernach or remote

Do you want to help shape the success of innovative software products and turn complex ideas into clear, compelling messages? Then you’ve come to the right place!

As a Senior Product Marketing Specialist, you will define how SHD products are positioned in the market. You will develop strong value propositions, and clear messaging that translate product capabilities into customer value.

Product Marketing at SHD focuses on market insights, positioning, narrative development and go-to-market strategy. The role works closely with Product Management, Sales, Design and our international marketing team to turn customer and market insights into impactful messaging and GTM initiatives.

Brand, design and content execution are handled by the central marketing organisation and external partners. Product Marketing provides the strategic foundation through positioning, narrative and messaging.

Market Analysis & Customer Insights 

• Analyse markets, competitors, and industry trends to identify opportunities

• Conduct customer research and develop buyer personas and journeys

• Translate insights into actionable recommendations for product and marketing strategy

Go-to-Market & Positioning

• Define value propositions for products and solutions across different target segments

• Develop and drive go-to-market strategies for new and existing products

• Collaborate cross-functionally with Product Management and Sales to ensure alignment

Product Narrative & Messaging

• Develop clear product narratives and messaging frameworks

• Translate complex product capabilities into compelling customer value

• Provide strategic messaging input for marketing campaigns and brand communication

Sales Enablement & Content

• Develop strategic sales enablement materials such as presentations, battle cards and case studies

• Support the sales team with with positioning, product messaging and differentiation

• Align messaging across product, marketing and sales teams

Join our dynamic and international marketing team of 12 creative minds who are passionate about developing innovative strategies and successfully positioning our brand. You can expect an inspiring work environment where teamwork and fresh ideas are valued. Let’s implement exciting projects together and shape the future of marketing!

• Degree in Marketing, Communications, Business, or a comparable field

• Several years of professional experience in Product Marketing, ideally in an international context

• Experience in the software industry is a real plus

• Familiarity with agile working methods and cross-functional collaboration

• Very good knowledge of Microsoft Office, especially PowerPoint, Outlook, and Teams; JIRA skills are a plus

• Fluent English skills (minimum C1 level) are a must

• German skills are an advantage

• Strong digital competence and a good sense for trends

• Structured, creative, and self-driven working style

• Excellent communication, organizational, and teamwork skills

Even if you don’t meet every single requirement, but believe you’d be a great fit for us, we’d love to hear from you!

• A workplace to feel good in: We offer a modern work environment with an adjacent office park, plus flexible and remote work options.

• Fair compensation & benefits: In addition to your salary, you’ll receive holiday and Christmas bonuses, a company pension plan, capital-forming benefits, and various discounts (e.g., at a nearby gym).

• A strong team spirit: Enjoy a pleasant work atmosphere and a family-friendly company culture.

• Sustainability in everyday life: Use our charging stations for your e-car or lease an SHD job bike.

• Free refreshments: Water, coffee & tea, plus fresh fruit for everyone.

• Convenient parking: Stress-free parking with our free parking spaces.

The annual salary for this position is typically between €65,000 and €85,000.

As an industry specialist, SHD offers an integrated system environment – from manufacturers to retailers and end customers. Our portfolio includes ERP systems, design software for kitchens, bathrooms, and living spaces, as well as solutions for warehouse, finance, and HR management, plus IT services and e-commerce concepts. These are complemented by consulting, project management, training, and support.