Senior Product Marketing Manager

In this role, you can expect to:

• Key Accountabilities


• Strategic Planning:
• Identify marketing opportunities & tasks to achieve business goals for new and live titles. 
• Devise brand strategy, including brand identity, positioning, and key messaging.
• Build marketing initiatives for new and live titles and lead discussions with cross-functional teams, including game studios. 
• Develop marketing campaign strategies based on game content plans and consumer insights to support the success of new and live titles.  
• Lead cross-functional discussions to develop detailed strategies and plans. 
• Work with Consumer Insights and Product Development to understand product appeal for various audience segments.


• Marketing Strategy Execution:
• Execute marketing programs to drive organic traffic that falls into branding activity area - i.e., PR, and partnerships.  
• Build a campaign calendar encompassing all activities and ensure consistent execution across all channels with cross-functional teams and external vendors.  
• Build product-focused presentations to evangelize key features and marketing roadmaps. 
• Build brand guidelines and lead communications with cross-functional team, especially for new games. 
• Build key branding asset plan and lead brainstorming process to ensure alignment with branding strategy and act as a center of branding-related communications .
• Work with ASO manager to build a platform asset strategy that is highly integrated into game content roadmap and brand guideline .
• Work with the Growth team to ensure growth marketing strategy is aligned with business goal along with creative strategy discussion to make sure alignment with target audience and key marketing initiatives.
• Stay updated on competition and market trends to inform marketing strategies.


• Relationship Management:
• Build relationships with Game Development, and Licensing partners.
• Oversee partner and vendor relationships for marketing initiatives.
• Partner with Business Development to represent brands with 1st party partners.


• Budget Management:
• Assist in managing annual marketing budgets.

To be successful in this role, your background includes:

• Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).
• 7+ years of experience in brand marketing, preferably in the gaming industry.
• Strategic thinker with a track record of achieving results.
• Proactive performer to find business opportunities.
• Project leadership to lead marketing initiatives and communications.
• Understanding of consumer insights and their application in marketing.
• Strong cross-functional collaboration skills.
• Budget management and financial analysis proficiency.
• Excellent communication and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Passion for gaming and gaming culture knowledge.

Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people:

• Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.
• DEIB Benefits: DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs.
• Flexible Spending Accounts: our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account.
• RRSP Matching: everyone retires eventually, and we help our people save for their futures with a contribution matching program once you reach 90 days with us.
• PTO and Parental Leave: we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures.
• Employee and Family Assistance Program: this program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.
• Telus Virtual Health: we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home.
• Learning and growth: We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend.
• Pay transparency: We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion. 
• Cool spaces: Our offices are in San Francisco, Los Angeles, Vancouver, Montreal, Prince Edward Island, and Seoul. Whether it’s summers on the rooftop patio in Downtown Vancouver, watching the fireworks in Montreal’s South Shore, or trying local eats in Downtown Charlottetown - we want our people to feel like their time spent in office is worthwhile!
• Giving back: Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site!