Senior Product Marketing Manager

Posted Yesterday
Hiring Remotely in United States
Remote or Hybrid
132K-147K Annually
Senior level
Cloud • HR Tech • Productivity • Software
Bullhorn® is the global leader in software for the staffing industry.
The Role
The Senior Product Marketing Manager drives product positioning and go-to-market strategies, focusing on growth and client retention while collaborating across teams for content creation, competitive analysis, and stakeholder education.
Summary Generated by Built In

Bullhorn's core purpose is to create an incredible customer experience, and the organization has a sharp focus on delivering very high quality products and services to its customers. The company culture is shaped by five Core Values: Ownership, Energy, Speed & Agility, Service, and Being Human. Each value, and its underlying definition, serves as a behavioral guide for employees as they interact with customers and fellow coworkers and is an embedded way of operating across our organization.

Bullhorn is a fast-paced and dynamic environment where hard work and outstanding results are rewarded and celebrated. We value those that exhibit an eagerness to learn and a strong natural desire for continuous improvement and we encourage team members to stretch themselves, acknowledge challenges and learn from them. With a strong focus on growth, we provide ample opportunities for career development and prioritize promoting from within. We believe that leaders should care deeply about the development of their employees at all levels, emphasizing emotional intelligence and accountability. Our leaders collaborate closely to ensure the success of their teams, and we work together to achieve shared goals, creating a challenging and rewarding workplace for everyone.

About The Role

As a Senior Product Marketing Manager, you will own product positioning and, in collaboration with other Bullhorn teams, develop go-to-market plans that drive growth and client retention. You will be looked at as a SME, leveraging this expertise in combination with strong business acumen to inform product and business strategy and enable key stakeholders.

A typical day will include...

  • Go-to-market ownership of the Bullhorn Automation, AI, and Search & Match product portfolios

  • Leverage your story-telling abilities to bring your product story to life through buyer-focused messaging, blog posts, customer/sales presentations, web content and other customer-facing content

  • Serve as a product lead by speaking to customers and Sales team to understand customer needs and requirements, and create solution content (e.g. customer presentation, sales enablement materials, product videos, website copy) to articulate our solution capabilities and value to both external and internal audiences

  • Educate both internal and external stakeholders about our product features and their benefits; speak and present internally and externally to promote our product story

  • Perform competitive analysis, developing powerful competitive positioning and enabling internal teams including Sales, Solution Consulting, Marketing, and Product

  • Partner closely with Product to understand the product strategy and roadmap, providing input from knowledge of market, customers, and go-to-market activities

  • Working with the wider marketing organization to drive campaigns to build sales pipeline and hit bookings goals for the Bullhorn Automation, AI, and Search & Match product portfolios, including webinars, digital marketing, account-based marketing, and other programs

  • Drive adoption of new innovations with our existing client base to ensure they’re maximising their value with Bullhorn

This job might be a fit if…

  • You have at least 5+ years business experience in Product Marketing, Product Management, or a similar function

  • You have a strong understanding of SaaS technology, including business models, market dynamics, and pricing

  • You like to get your hands dirty, and are looking for a fast-paced business that’s growing fast

  • You have the ability to independently manage projects and expectations cross-functionally to deliver results

  • You have excellent written and verbal communication skills, including experience presenting to and working with senior-level executives internally and externally

  • You possess the ability to tell a captivating story using words, images, video; an understanding of how to create content that engages an audience

  • You are detail oriented and process-driven – you love data and rely on it to make decisions

Nice to have...

  • Experience working with a CRM, reporting, analytics or Business Intelligence solution

  • You have experience in the recruitment/ staffing industry

The annual base salary range for this position is $132,000 - $147,000. In addition, this role is eligible for a comprehensive benefits package.

Compensation and Transparency Statement

The posted range represents the good-faith estimate of what we expect to pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Actual pay within the range will be based on factors such as, but not limited to, experience, skills, qualifications, geographic location, internal equity, and business or organizational needs and affordability. In accordance with state and local pay transparency laws we disclose salary ranges in all job postings and provide additional information upon request.

What we offer...

  • Benefits eligibility effective DAY ONE including Medical, Dental, Vision, 401(k), 401(k) Match, and more

  • Unlimited Planned Paid Time Off

  • Global Mental Health Support

  • On-Demand Learning & Development

  • Quarterly paid volunteer days

  • Lucrative Employee Referral Program (eligible for prior to your first day)

  • Company-wide mentor program

Bullhorn's core purpose is to create an incredible customer experience, and the organization has a sharp focus on delivering very high quality products and services to its customers. The company culture is shaped by five Core Values: Ownership, Energy, Speed & Agility, Service, and Being Human. Each value, and its underlying definition, serves as a behavioral guide for employees as they interact with customers and fellow coworkers and is an embedded way of operating across our organization.

We are a people-first culture where everyone’s contribution is valued and respected. We're looking for smart, forward-thinking individuals who aren't afraid to challenge the status quo and bring fresh perspectives to the table.  If you're someone who thrives in a casual, yet fast-paced and agile environment, we'd love to have you join us.

Top Skills

Analytics
Business Intelligence
CRM
SaaS
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The Company
HQ: Boston, MA
1,400 Employees
Year Founded: 1999

What We Do

Bullhorn® is the global leader in software for the staffing industry. More than 10,000 companies rely on Bullhorn’s cloud-based platforms to power their staffing processes from start to finish. Headquartered in Boston, with offices around the world, Bullhorn is founder-led and employs more than 1500 people globally.

Why Work With Us

Bullhorn has a start-up culture with the stability of an established, founder-led, investor-backed organization. Our teams are agile, innovative, and productive with a focus on impact, externally and internally. Join our team to be part of a high-energy, fast-paced, tech environment that helps put hundreds of thousands of people to work each year.

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