We are proud to belong to the TOP 1% of all employers in Germany 2021, 2022, 2023, 2024 & 2025!
Our Story
At Wooga, we are very proud of the diverse, creative and friendly environment we have established and we believe you will enjoy working with some of the best people in the industry. Each of our Woogas plays an important role in our success as a company and in shaping our culture. We really value our razor-sharp focus on story-driven casual games, excellent craftsmanship, truly collaborative way of working, and the values we strive to live up to every day. We create joyful experiences that awaken our players’ desire to see what happens next. Based in the heart of Berlin, with over 300 employees from around the world, we work together to create high-quality casual games with engaging stories at the core of the experience.
As a Senior Product Marketing Manager at Wooga, you will be part of the Player Experience Department and report to the Lead Product Marketing Manager.
You will work in a cross-functional team and closely with the Product Team to develop and execute multi-channel marketing campaigns that align with our LiveOps and feature releases, contributing to the overall product marketing strategy for our biggest title, June’s Journey.
You understand the importance of delivering relevant player experiences and marketing materials that drive engagement and monetization. In this role, you will lead multi-channel and e-commerce lifecycle campaigns, manage cross-team alignment, and develop business proposals that positively impact both product and marketing KPIs.
A key part of your mission will be to shape and evolve our D2C (Direct-to-Consumer) strategy, serving as a strategic partner to LiveOps by proposing sales campaigns, enhancing the player purchase journey, and driving long-term communication and promotion strategies to grow our D2C channels.
- Plan, coordinate, and guide marketing campaigns across various channels, ensuring alignment with LiveOps/Monetization, feature releases, and D2C activations.
- Develop and optimize e-commerce lifecycle strategies, including sales, promotions, and CRM-driven initiatives, for our direct-to-consumer (D2C) channels.
- Brief and manage content production, ensuring quality and consistency across in-game and marketing channels.
- Own the marketing budget for your area of responsibility and assess campaign performance against business goals and KPIs.
- Create documentation, reports, and post-mortems to share results and learnings.
- Apply player insights and behavioral data to inform campaign strategy and improve the D2C experience.
- Contribute to the development of product marketing, player-facing communication, and D2C growth strategies.
- Identify opportunities to enhance collaboration, processes, and roadmap planning among the Product, LiveOps, and Publishing teams.
- Work effectively in a cross-functional environment (including product managers, CRM managers, LiveOps & Monetization, community, social media, creative production and external partners) to ensure a cohesive user experience and maximize player satisfaction.
- Stay up-to-date with industry trends, e-commerce best practices, and new technologies, bringing forward ideas to elevate our marketing approach.
- Champion a player-first mindset across teams to improve the marketability and commercial success of game features, LiveOps events, and D2C initiatives.
- Relevant working experience in Product Marketing or E-commerce Marketing, ideally on a live mobile product or app.
- Strong understanding of mobile game marketing and D2C strategies, including player lifecycle management, retention, monetization, and conversion optimization.
- Experience with webstores, CRM, or e-commerce platforms is a strong plus.
- Analytical mindset with the ability to translate player and business data into actionable marketing decisions.
- Strong project management skills — you can manage multiple initiatives simultaneously while keeping stakeholders aligned and motivated.
- Excellent communication and collaboration skills, with the ability to influence cross-functional teams and external partners.
- Strategic thinker with a passion for finding opportunities to improve player experience, drive revenue, and strengthen product-market fit.
- Interest in mobile gaming and eagerness to stay current with market and e-commerce trends.
Please note: Research has shown that some under-represented groups in the gaming industry (eg: women) tend to apply only if they meet every single requirement. Here at Wooga, the desire to learn and the willingness to solve problems are more important to us than your experience on paper. We encourage you to apply even if you do not think that you tick all the boxes - thinking outside of such boxes and embracing the diversity of mindsets and backgrounds is what we believe makes our teams thrive.
Our Promise
- Shape the future! Challenge the status quo and team up with a diverse group of experts (over 57 nationalities!) working on crafting the world’s best games.
- We offer a generous relocation package and home search support if you are not already located in Berlin. Did we mention that we also cooperate with Kindergartens?
- Make use of a significant education budget and extra days off for self-development. Join our meet-ups, talks, brown bag lunches, internal trainings, workshops and many others.
- Enjoy the yoga, mindfulness app, sports and transport subsidies. And a Purpose Day to donate your time to a worthy cause!
- Did you know that German is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other.
- With our hybrid work model you will work in the office with your teams twice a week, to encourage in-person collaboration and team bonding The other three days you can choose if you want to work from home or from the office. We also offer 10 days a year to work from abroad.
At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences. Be yourself, we like you that way!
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Top Skills
What We Do
Each of our 300 Woogas play an important role in growing our success as a company and in shaping our company culture. We are proud of our razor-sharp focus on story-driven casual games, the excellent craftsmanship we put into them, and our truly collaborative way of working
