Senior Product Marketing Manager

Posted 18 Days Ago
Hiring Remotely in Boston, MA
In-Office or Remote
Senior level
Artificial Intelligence • Software
The Role
The Senior Product Marketing Manager will define product positioning, lead go-to-market strategies, and collaborate across teams to drive product launches and customer success.
Summary Generated by Built In

Senior Product Marketing Manager

Remote, North America
 

Who We Are 

At Fastr, our mission is to empower business teams to move at the speed of change, do more with less, and replace complexity with powerful capabilities to analyze, create, and deliver experiences that grow their
business. Our SaaS platforms, Fastr Workspace and Fastr Optimize, gives digital marketing and merchandisers unmatched control over their digital storefront.
Trusted by global enterprise brands, and backed by our expert design and development teams, we provide tailored solutions that enable enterprises to scale flexibly and efficiently. 

The Opportunity 

To achieve this, we’re building a team of curious, collaborative, and driven individuals who thrive on making an impact. We are looking for a Senior Product Marketing Manager who can bridge the gap between product innovation and customer needs. In this role, you’ll own how we position and launch products, crafting compelling stories that resonate with the market and differentiate Fastr. You’ll partner closely with Product, Sales, Support, Customer Success,
and Marketing to define positioning, drive go-to-market strategies and equip our teams with the tools they need to succeed. 
 

Key Responsibilities 

  • Define product positioning, messaging, and value propositions that align with customer needs and market opportunities. 
  • Partner with Product and Sales to craft narratives that clearly differentiate Fastr’s offerings in a competitive landscape. 
  • Own the go-to-market (GTM) strategy for product launches and feature rollouts, driving cross-functional alignment and execution. 
  • Develop and maintain sales enablement materials including battle cards, pitch decks, and competitive analysis. 
  • Conduct market research, customer interviews, and competitive analysis to inform product strategy and messaging. 
  • Collaborate with Demand Generation and Content teams to create compelling campaigns that drive awareness, adoption, and revenue. 

 

What You’ll Bring 

  • 8+ years of product marketing experience, ideally within a SaaS or ecommerce technology environment. 
  • Proven ability
    of crafting messaging and positioning that resonates with technical and business audiences.
     
  • Demonstrated success developing and executing GTM strategies for product launches. 
  • Experience working cross-functionally with Product, Sales, and Marketing teams. 
  • Excellent written and verbal communication skills with a knack for storytelling. 
  • Strong analytical skills and experience using market/customer insights to inform strategy. 
  • Comfort working in a high-growth, fast-paced environment where you thrive on ownership and impact. 

 

Apply now to take your career to the next level with Fastr! 

Fastr is an Equal Opportunity Employer. We are excited to get to know you! Throughout our process, you can expect to meet with the hiring manager, peers, and senior executives. The People Team will guide you through the steps and be your go-to partner for any questions. 

Top Skills

SaaS
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The Company
HQ: Boston, MA
83 Employees
Year Founded: 2006

What We Do

Fastr Frontend is the first AI-enhanced Digital Experience Composition platform built for ecommerce leaders, empowering them to rapidly create, deploy, and optimize dynamic shopping journeys that engage customers and grow revenue. Combining best-in-class design tools with powerful integration and orchestration capabilities, Fastr Frontend allows non-developers to control every aspect of their ecommerce site without dependence on developers. The AI-fueled acceleration in speed-to-market for new ideas fosters business-critical experimentation and ongoing adaptive experience optimization.

In 2023, the makers of Fastr Frontend established Fastr as the corporate identity for two newly unified businesses: Zmags, founded in 2006 and known for its Publicator digital catalog solution and Creator Studio software, and Be A Part Of, the award-winning agency that Zmags acquired the prior year.

Headquartered in Boston with a distributed worldwide team, Fastr powers innovative ecommerce experiences for brands and retailers of all sizes through its business-empowering technology platforms and custom design and development services packages. Fastr is backed by Akmazo Capital.

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