Senior Product Marketing Manager

Paper is reimagining how schools support students so that every learner can reach their full potential. Our vision is a world where every student receives timely, personalized, and relevant academic support. We offer a suite of scalable solutions including 24/7 tutoring, writing feedback, math practice, college and career support, and AI-powered instructional tools that provide personalized support to all students, including multilingual learners. Our GROW high-impact tutoring program accelerates learning through targeted small-group instruction, delivers measurable gains in student achievement, and eases teacher workloads. Trusted by 500+ school districts across 40+ states and backed by leading investors including IVP, Sapphire Ventures, Framework Capital, and Reach Capital, we’re pursuing a bold goal: to drive the best academic outcomes for as many students as possible.

Job Description

We’re looking for a creative, driven Senior Product Marketing Manager to fuel the next phase of growth for Paper’s GROW high-impact tutoring and AI solutions. You’ll own product messaging, shape our brand voice, and turn student outcomes into compelling campaigns that drive action. From customer stories to lifecycle emails and sales tools, you’ll create content that shows district leaders exactly how Paper delivers results. The ideal candidate is a masterful storyteller who thrives on building fast from the ground up (think Series A startup) and loves partnering cross-functionally to bring impact to life. 

This role reports to the Director of Marketing and can be located in any geography in the US or Canada.

Key Responsibilities

• Own GROW and AI solution messaging, positioning, and competitive differentiation 

• Develop compelling content that showcases customer success: case studies, blog posts, social content, videos, and press announcements 

• Create sales enablement materials including pitch decks, one-pagers, proof points, and deliver enablement trainings 

• Build and manage evergreen email campaigns to support lead nurture, onboarding, engagement, upsell, and renewal 

• Collaborate with Product, Sales, and Customer Success on product launches and customer communications for new features, program enhancements, and product updates 

Qualifications 

• 5+ years of marketing experience, including 3 years in B2B EdTech marketing and/or B2B product marketing 

• Deep understanding of the K-12 landscape and district decision-making process

• Exceptional writer with love for developing clear, compelling messaging

• Proven experience creating sales content, customer stories, and lifecycle campaigns 

• Experience in fast-paced startup environments and comfort with ambiguity

• Able to collaborate and influence Product, Sales, Customer Success, etc. 

• Attention to detail is critical for this role – please take the time to respond to the application questions when submitting your application 

The annual salary range for this position is $136,000 - $160,000 USD or $124,000 - $147,000 CAD, plus equity. Please note that the final offer amount is determined by multiple factors, including geographic location as well as candidate experience, and may vary from the amounts listed above​.

What is it like to work at Paper? You will:

• Be joining a remote-first company with a collaborative, mission-driven culture working together to write the next chapter of Paper!

• Have opportunities to connect in person throughout the year, even while working remotely day-to-day.

• Be part of an exciting new era of growth, with fresh leadership, a bold product vision, and a redefined charter.

• Thrive in a fast-moving, build-from-scratch environment where agility and critical thinking guide decisions, collaboration is built on trust and healthy challenge, and every team member takes ownership to deliver real customer impact and grow every day.

Additional Benefits:

• Comprehensive & competitive compensation, health benefits, retirement plan, stock options, and more.

• In addition to vacation days, we provide Paperites with sick days and 4 extra weeks off - including statutory holidays, Paper Days throughout the year, and a full Paper Week from Dec 25 to Jan 1.

• A $500 stipend to set-up your workspace and $100 monthly stipends to support with on-going workspace needs.

• We support growing families with generous paid parental leave.

• Unlimited access to tutoring and educational support for children of Paper employees.

You’ll be joining a team of mission-driven builders who care deeply about equity in education, and who thrive in a culture of ownership, velocity, and continuous learning. If you’re energized by challenges, inspired by impact, and ready to help lead a high-growth business through its next phase, we’d love to meet you.

We believe diverse teams build better products and we are committed to creating an inclusive environment for all employees. Paper does not discriminate on the basis of race, color, religion, gender, gender orientation, gender expression, sexual orientation, age, national origin, disability, marital status, or military status.

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