What you will do at VeSync:
- Own the product roadmap including all New Product Development (NPD), product transitions and end-of-life. You will own the full product lifecycle from Ideation, through development and production, all the way to end of life.
- Own the definition of target consumers and personas, product specifications, key features, and competitive roadmaps/analyses.
- Own product revenue projections, product margins, and profitability.
- Partner with the consumer insights team to identify key consumer needs, trends, and other research objectives.
- Partner with Regional BU leads to support go-to-market (GTM) strategies for all new product launches.
- Build product messaging and unique selling points that sets new products apart from competitors.
- Industry and technical subject matter expertise in the brand, product category, or market.
- Partner with Regional sales to define launch channels while maximizing revenue.
- Analyze sales data and channel information and create plans to improve product line sales.
- Recommend and implement pricing actions to drive the sales and profitability targets.
- Partner with Regional Sales and BU teams to ensure all teams are knowledgeable on upcoming product launches and offer technical expertise and marketing materials to enable them to sell the product and close the deal with potential accounts.
- Partner with Regional Sales and Demand teams to estimate initial forecasts and support launch needs.
What you bring to the role:
- Bachelor’s degree in Marketing, Business, or equivalent experience (MBA is a plus)
- At least 5+ years of total experience in consumer electronics, consumer goods, industry or similar.
- Background in B2C
- Excellent analytical skills with close attention to detail and accuracy.
- Self-starter with the grit needed to ask questions, learn, and adapt. Intellectually curious, empathetic, and driven to solve problems.
- You do your best work in a fast-paced and flexible work environment.
- Comfortable with giving presentations to internal and external audiences.
- Savvy communicator who can distill complex concepts into clear and compelling messages.
- Highly collaborative, excellent teamwork and people management skills.
Location
- Tustin
Salary
- Starting at $165,000
Perks and Benefits:
- 100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
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What We Do
Founded in 2011, Etekcity was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind. Today, Etekcity is now an international brand owner, serving a diverse e-commerce customer base in home improvement, consumer electronics, and outdoor equipment. By offering innovative, feature-rich products infused with the latest cutting edge technology and user-friendly designs, we have made tremendous strides in the e-commerce marketplace since our inception. Innovative thinking, thoughtful practicality and technological sophistication have been paramount to our continued success as a leading e-commerce brand in an extensive range of product categories. Our team is composed of bright, ambitious and creative-minded individuals with an unwavering passion for enriching the lives of those around us in new and exciting ways. While we’re an incredibly industrious bunch, we inspire our team members to be as happy and productive as possible by offering ample opportunities for growth, flexible work schedules and a casual, start-up like work environment where work and fun are not mutually exclusive. With multiple international branches and plans to expand our product outreach to physical storefront retail centers, we’re committed to becoming the world’s premier retailer of home goods and outdoor equipment. Building on better living isn’t just our slogan—it’s our promise to our valued team members too. #BuildingonBetterLiving.
