Senior Product Marketing Manager

Senior Product Marketing Manager

At Hive, we are dedicated to creating moments that matter by connecting event marketers to their biggest fans. We are looking to add a Senior PMM to work alongside our RND (Research & Development) teams and GTM teams to develop and implement marketing strategies for two of our most critical product lines: Integrations and Ads.

What does being a Sr PMM at Hive look like?

Hive is an email, SMS, and Ads marketing automation platform, empowering brands to personalize their marketing strategies. The Sr PMM role on our team plays a pivotal part in understanding and shaping our product strategy, creatively strategizing how best to get new and existing product into customer hands, and overseeing the launch of these features. Under the leadership of our VP, Product, you’ll be at the center of driving how we launch key products into the market.

What you’ll do:

• Understand the market: Stay on top of the competitive landscape, and conduct focussed research to help inform product strategy alongside your own GTM strategies.

• Launch products! Work directly with PMs on product teams to understand the upcoming product roadmap and own the launch for two of our most impactful product areas. Work across Marketing, CS, Sales, RND, Support, and partnership teams to make sure we hit the KPIs you set for our launches.

• Own GTM strategy: Think long term and strategically about how we best reach our customers where they are. You’ll own positioning, messaging, content strategy, segmentation, and performance tracking for your product areas.

• Work cross-functionally: Work directly with leaders on multiple teams, including executives, to make sure the right things get done to successfully bring our products to market.

• Enable customer-facing teams: Build enablement materials and supporting artifacts to help our Sales and CS teams hit their goals.

• Be part of a tightly knit, dynamic startup team! Our culture is the sum of all the folks on the team, and you’ll be a big part!

What you bring to the table:

• 5-7 years in B2B product marketing (ideally at a SaaS startup)

• Provide track record of owning go-to-market strategy forB2B product launches

• Storytelling skills that enable you to translate complicated or technical product details into digestible and compelling narratives

• Passion for product marketing, with a strong understanding of product marketing tactics and communication strategies

• The desire and ability to thrive in a fast paced environment with competing priorities; comfort prioritizing and making calls across multiple stakeholders and project goals

• Ownership and growth mindset that helps you seek out new opportunities while knowing when to invest deeply and when to move fast.

• Proficiency with (or curiosity about) using AI in your day to day work to move faster and more strategically

We understand that we all bring different strengths to the table. If you meet some but not all of our requirements or think you bring something else unique to the table please don’t hesitate to apply. We’d love to hear from you even if you’re not an exact match to our list.

Bonus Experience

It would be an asset (but is not a requirement) if you also have:

• Experience working on more technical integrations products or ads product

• First-hand experience working in the event space or running paid ads campaigns yourself

• Familiarity with the Music or Live Events industry

How you work

• You have excellent communication skills with the ability to influence and work with executives and team leaders across our organization

• You balance craft with scrappiness. You know when to deep dive and when to to ship it.

• You define success with data , and follow up to make sure we’re having the impact you want us to have.

• You thrive in ambiguity and create clarity for those around you.

• You’re hungry to understand our product as more than just the features as built. You work with teams across Hive to make sure features not only make it into customer hands, but have the impact we want them to have!

Compensation & Benefits Package

• Meaningful salary + equity: you’re rewarded based on impact

• Work fully remotely in Canada or the US where you are most productive whether that be from your house, or elsewhere. We just ask that you have the legal work authorization in the country that you reside and work within.

• Flexible work hours: customize your schedule as long as it’s not disruptive to your role, team, and Hive

• Health + Insurance: Comprehensive health and dental coverage with a generous parental leave top-up program

• Unlimited vacation/PTO policy: so you can be happy and healthy!

About Hive.co

Hive.co is the premier marketing platform for event marketers, revolutionizing the industry with its innovative and seamless integration with various ticketing platforms. This integration puts customer data directly at the fingertips of marketers, enabling them to build data-driven customer journeys.

We integrate with tech partners like Eventbrite and Shopify to let brands act on all their data, so they can easily segment their list in thousands of ways, and send more customized, timely email campaigns that land in inboxes. We pride ourselves on helping brands understand their email and SMS marketing, all while selling more and keeping their customers engaged.

We started our company inside a University of Waterloo computer lab in early 2014, graduated from Y Combinator that summer (S14 batch) and have been growing ever since. We strive to provide an online work environment that allows team members to have a strong work life balance while still feeling connected to their team and Hive’s mission.

To learn more about our team check out our About Us page on our website: https://www.hive.co/company