Senior Product Marketing Manager

ABOUT EXTEND

Extend makes it easy for businesses to connect their credit cards and get instant access to powerful spend controls and expense workflows to save time, improve security and visibility, and better manage company spending. Our primary product is a spend and expense management platform that allows SMBs to create on-demand virtual cards, automate reconciliation, and manage employee expense reports. We have built the first virtual card platform of its kind, directly integrated with processors, networks, and the technology that supports banking across the industry. We offer several virtual card products including an app-as-a-service that banks can offer business customers with their existing credit cards, a suite of virtual card APIs for those looking to build custom payment solutions, and we also offer secure connectivity to key banking and payment services that enable 3rd-parties to integrate and embed payments into their software.

Founded in 2017 by 3 industry experts with experience at Fortune 500 companies, including American Express and Capital One, Extend is headquartered in Manhattan and has recently raised $40m in venture capital from top fintech investors. With 65 passionate team members and exciting momentum, there’s never been a better time to join our team! 

For more information visit paywithextend.com

ABOUT THE ROLE

We’re looking for a strategic, execution-oriented Senior Product Marketing Manager to lead and scale our product go-to-market (GTM) strategy. In this role, you will be the driving force behind how we position, launch, and sell our products, especially as we scale our SaaS offering in expense management. You’ll partner cross-functionally to ensure our product roadmap is clearly translated into compelling messaging, GTM plans, and sales enablement assets that drive adoption and revenue.

This is a high-impact leadership role for someone who thrives at the intersection of product, marketing, and sales—and who’s excited to turn strategy into results.

This role is based out of our New York City office. You’ll report directly to the CMO and co-founder, working closely with teammates across product, design, sales, and customer support. 

WHAT YOU’LL DO

• Lead lifecycle marketing from onboarding flows to upsell campaigns, crafting clear, compelling strategies and content for every stage of the customer journey to drive education, increase adoption, and enhance the overall product experience.
• Develop differentiated positioning and messaging that resonates across key audiences, including SMBs and bank partners, and evolves with the market.
• Drive end-to-end product and feature launches coordinating cross-functional efforts across Product, Marketing, and BD to ensure alignment and impact across all channels.
• Build and maintain sales enablement materials such as pitch decks, one-pagers, feature release toolkits, and training content supporting both Extend’s and partners’ sales teams.
• Conduct customer research to understand user needs, behaviors, and pain points, and turn insights into relevant messaging and effective go-to-market strategies.
• Collaborate with Design, Brand, and Content teams to produce collateral, website content, and campaigns that clearly communicate value and differentiation.
• Support co-marketing initiatives with partners to drive awareness and demand.
• Partner with Product and Engineering to influence the roadmap and ensure developments align with marketing needs.
• Lay the foundation for a scalable product marketing function by developing repeatable processes, mentoring teammates, and shaping future hiring needs.
• Write with clarity and confidence across in-app messaging, UX copy, landing pages, lifecycle emails, webinar scripts, and educational content.

ABOUT YOU

You’ve done this before:

• You have 8+ years of experience in product marketing, primarily in B2B SaaS. Experience in fintech or payments is a plus, but not required.
• You’ve launched SaaS products and features end-to-end, owning positioning, messaging, and go-to-market strategy while driving adoption across channels.
• You have a strong grasp of lifecycle product marketing, including in-app messaging, onboarding flows, email campaigns, and upsell strategies that increase engagement and retention.
• You’ve influenced product roadmaps by advocating for customer needs and marketing-driven capabilities, including features that support messaging, segmentation, and in-product education.
• You know how to conduct customer research and competitive analysis to identify pain points, uncover use cases, and shape relevant, high-impact messaging.
• You’ve built and scaled sales enablement resources, creating content like pitch decks, one-pagers, feature briefs, and objection-handling guides that help revenue teams succeed.
• You’re a clear, confident writer who can translate technical concepts into crisp, benefit-led content across UX copy, landing pages, lifecycle comms, and more.
• You’ve worked cross-functionally and you know how to bring structure, collaboration, and momentum to fast-paced environments.

You’re a strategic doer:

• You can think big, influence senior stakeholders, and then roll up your sleeves to get things across the finish line.
• You’re equally comfortable analyzing market data, developing messaging, and facilitating a sales training session.

You bring the right mindset:

• Entrepreneurial and adaptable—you thrive in fast-paced, unstructured environments where you prioritize smartly, collaborate effectively, and move quickly without sacrificing quality.
• Customer-obsessed—you’re always thinking about the buyer’s journey and how to improve it.
• Collaborative—you build strong relationships across functions and lead through influence.
• Curious and growth-minded—you actively seek out new insights, ask questions, and lean into opportunities to expand your impact and take on more responsibility.

WHY JOIN EXTEND?

You’ll help shape the future of Spend and Expense Management in a company that values autonomy, creativity, and collaboration. You’ll work alongside a talented, humble team with deep fintech roots, and have the opportunity to build a category-defining platform that powers the next wave of business payments.

WHAT WE OFFER:

• A competitive compensation package
• Equity for all–our success is your success
• Unlimited vacation–and we want you to use it
• 401K matching
• Flexible work options
• Comprehensive health coverage for you and your family, effective day one of employment
• Maternity and paternity leave benefits
• Reimbursement for gym memberships
• $5K referral bonus–bring your friends!
• Work with and learn from functional experts across disciplines 

The salary range for this role is up to $150K, depending on factors such as work experience, skills, and qualifications. In addition to base salary, you’ll be eligible to participate in Extend’s annual bonus plan, which is based on both individual and company performance.