Senior Product Marketing Manager

WHAT YOU WILL DO

onX is seeking a curious, proactive, data-driven, and collaborative Senior Product Marketing Manager to fuel our next stage of growth. In this role, you will build a drumbeat of onX innovation, inspiring current and prospective customers with the onX value proposition. You will serve as the strategic “hub” between Product and Marketing—building processes for information-sharing, equipping your fellow marketers with relevant content and context, and leading or partnering on customer-facing product launches and communications to drive engagement. Additionally, you will help refine our customer profiles using both qualitative and quantitative data.

We are looking for someone who thrives in a fast-paced, highly matrixed environment, is self-directed in delivering impact without a defined blueprint, and can quickly earn trust with cross-functional peers and stakeholders. This position currently reports directly to the Chief Marketing Officer.

WHO YOU ARE

• You’ve served in a Product Marketing role in more than one company, including B2C mobile subscription experience. You’re fluent working with both Product teams and Marketing teams, and you have a strong perspective on how Product Marketing drives business growth.
• You’re a gifted storyteller, skilled at turning product features into compelling, human-focused narratives. A strong writer, you can deliver blogs, in-product copy, or PR blurbs with ease, and you excel at persuading and presenting to audiences.
• You have a deep need to understand the customer. You have a data-driven approach and are just as comfortable analyzing behavioral data in Amplitude as you are conducting user interviews. You are genuinely curious about what inspires the customer, and you are comfortable disconfirming existing beliefs.
• You’re a hands-on “builder.” You’re able to bungee jump from the strategic sphere into hands-on execution, without missing a beat. You’re scrappy. There is no one to delegate to, within this role. 
• You have high organizational agility. You collaborate proactively, build trust across levels, and successfully influence outside of your direct sphere of control. You turn opportunities into results by bringing people together. 
• You’re self-directed and thrive in ambiguity. This is a new role. You’ll build, adapt, and refine new cross-functional processes. You have experience finding the next step forward in “greenfield” situations. You have a bias for action. 
• You have a passion for growing a business and are results-driven. You recognize Product Marketing’s role across the funnel, and you’ll measure the impact of your projects so you can learn, adapt, better engage customers, and drive growth.

As an onX Senior Product Marketing Manager, your essential job duties and responsibilities will look like: 

• Collaborate early and often with Product teams to define customer benefits in the roadmap, create tiering by customer impact, and establish processes to translate product roadmaps into marketing-enablement. Assess upcoming launches to identify bigger stories and develop multi-feature positioning. Maintain a universal marketing launch calendar and a centralized messaging repository for all major features. Your goal: Marketers should know what’s coming and why it matters for customers.
• Create a consistent drumbeat of onX innovation, in partnership with channel owners and internal PR team. Define customer needs, develop the product messaging/positioning for the platform capabilities that differentiate our products, and ensure the website communicates new features and value propositions in a compelling, seasonally relevant way. Your goal: Customers (and the media) are excited about what’s new and what’s coming next from onX.
• Lead impactful go-to-market launches for onX platform features, serving as a strategic partner to the Product team with a focus on driving customer engagement. Define marketing needs and coordinate execution across the marketing organization. Partner with vertical teams to support launches that are vertical-specific. Support ad hoc needs such as in-product copy or feature naming. Your goal: Feature launches consistently drive customer engagement and deliver measurable results.
• Initiate new programs to engage onX customers with onX features and innovations (e.g. newsletters, blogs, demos, video series). Apply a test-and-learn mindset to refine strategies, improve product engagement, and ultimately boost retention. Your goal: Develop initiatives that deepen customer engagement and inspire ongoing loyalty.
• Support efforts to better understand existing and target customers, sharing insights across the organization. Influence cross-functional teams (Product, Eng, Design) to adopt a customer-centric approach, by providing data-driven insights and input on product enhancements. Monitor the outdoor tech and mapping ecosystem to identify go-to-market opportunities, emerging use cases, and areas for growth. Your goal: Achieve stronger product-market fit and create the best possible customer journey.

WHAT YOU’LL BRING

• Eight (8) or more years of experience in Product Marketing (or a similar role) at a technology-driven company, ideally with experience in software, digital platforms, or mobile applications.
  • Business-to-consumer (B2C) mobile subscription product experience strongly preferred. 
• Proven ability to drive measurable business outcomes in a tech-focused environment. 
• Proficiency with user behavioral data tools such as Amplitude (preferred), Heap, Pendo, or Mixpanel, with the ability to analyze data and extract actionable insights.
• Strong analytical and problem-solving skills, with expertise in structuring complex analyses, deriving customer insights, and applying high business acumen to strategic decisions.
• Demonstrated ability to craft engaging product-feature content for blogs, email newsletters, and other customer-facing channels; ability to share sample work is preferred.
• Exceptional communication skills, with the ability to convey ideas concisely, persuasively, and strategically through both written and spoken formats.
• Self-motivated and entrepreneurial mindset, thriving in environments without a set playbook and embracing the opportunities and challenges of ambiguity.
• Highly organized and detail-oriented, with strong project management skills and the ability to prioritize tasks for maximum impact.
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX. 
• Must be available for travel to a corporate office in Montana quarterly. 

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Experience working within a matrixed organization. This familiarity helps navigate cross-functional collaboration and influence in our dynamic, fast-paced environment.
• A passion for the outdoors. A natural connection to our mission of enhancing outdoor experiences can inspire innovative thinking and deepen customer empathy.
• A Bachelor’s degree or equivalent professional experience. 

WHERE YOU CAN WORK

onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub”.

• Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
• Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure. 
  • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. 
• Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members.
  • Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; the Bay Area of California, and Vermont.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $125,000 to $155,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan 
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at [email protected]. 

Position open until filled. 

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