ABOUT WELLTH
Wellth is a fast growing digital health company based in Los Angeles that just raised our Series B from leading investors including SignalFire. We use behavioral economics, habit science, and technology to motivate behavior change in some of the highest need and most underserved populations in the US, drastically changing their health outcomes for the better. We have demonstrated our results with several large health insurers (e.g., cut down hospitalization rates by 44% on behalf of Centene AZ) and now are scaling rapidly (>120% year over year revenue growth). Our goal is not to just be another digital health startup but to be the category leader in improving health outcomes for hard to engage populations.
ABOUT THE ROLE
Reporting to the Head of Marketing, Wellth is seeking a Senior Product Marketing Manager to join our fast-growing company. You will play a key role in building the product marketing capability, working cross-functionally with Marketing, Product, Sales, and Customer Success to define and refine our value proposition, competitive positioning, messaging, and content to reach health plans and organizations who can benefit from Wellth’s offerings. You will also program manage the go-to-market for product launches and partner with our demand gen marketers to connect product launches to integrated campaign strategy.
You’re a seasoned B2B product marketer who brings strategic thinking and can build our product marketing function from the ground up. This role is ideal for a seasoned marketer with a proven track record of defining messaging and positioning for companies as a PMM leader.
What You'll Do
- Articulate, package, and deliver compelling stories and convincing proof points to drive successful market awareness, pipeline generation, and provider engagement.
- Partner with our Go-To-Market team to define the value story and develop effective product collateral, battle cards, presentations, client case studies, and digital content. Empower Sales and Customer Success to win through effective enablement, sharing ownership in wins and losses.
- Partner with Product in bringing new offerings to market, developing targeted messaging, positioning, and marketing creative informed by product understanding, customer needs, and competitive differentiation.
- Stay up-to-date with industry trends, regulatory changes, and competitive news to identify opportunities for and execute targeted campaigns.
- Participate in our pricing strategy conversations to support revenue growth across product and service offerings for health plan partners.
Who You Are
- A storyteller. You have deep empathy and can adapt how you communicate to best reach and engage your audience and differentiate Wellth. You have excellent verbal and written communication skills and can distill complex products into easily understandable value propositions.
- A company builder. You are eager to make an impact at work, and you are driven, passionate, and persistent about getting your products to win in-market. You thrive in a fast-moving environment and work with passionate sales teams, and you can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
- Market-oriented. You are on the hunt for unique market and account insights to generate balanced and thoughtful points of view on how to communicate product value to our providers.
- Curious. You have a growth mindset and question ‘why’ behind how we do things. You’re biased to test and learn and progress over perfection.
- Strong writer. You’re comfortable writing content, whether it’s a Shipped launch email, a blog post, copy for a web page, or slide deck content for a strategic meeting.
Minimum Requirements
- 5+ years of marketing or go-to-market experience in a high-growth B2B technology company (healthcare experience a big plus).
- 8 to 10 years of relevant work experience spanning marketing, product marketing, product management, or strategy consulting.
The benefits of working with us include:
- Flexible working arrangements, supporting strong remote-first practices and tools with the option to work in our excellent gathering space in Marina Del Rey.
- Dog-friendly office!
- Robust paid time off and generous parental leave program.
- Competitive salary.
- Health, dental, vision insurance, and FSA/HSA plans.
- Ability to have a positive impact on people who need it most.
- Support of a highly dedicated team focused on building the future of healthcare.
Base Compensation: $150,000 - 180,000K
Wellth is an equal opportunity employer. We value diversity at our company. We do not discriminate based on race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or other protected characteristics.
What We Do
Our healthcare system assumes we make decisions based on what is best for us. But it’s not that simple. Everyday stressors often cloud our judgement as to what’s best in the long run. For people with chronic conditions, this can make healthy habit formation difficult.
Wellth is a venture-backed digital health company that improves adherence in chronic disease populations. Using the science of behavioral economics—combined with an appreciation for human nature—we uncover and address the unique obstacles that prevent people with chronic conditions from improving patient outcomes. Our program goes beyond current efforts to boost adherence with technology, reminders, and coaching solutions using contingency management and loss aversion to create motivation, behavior change and improve population health at scale.
In addition to our RCT-proven outcomes, our easy-to-use mobile platform experience has been proven by health plans, providers, and other organizations to empower members with the incentives and support system they need to establish new healthy habits. Key outcomes for members include improved med and care plan adherence, reduction in readmissions, hospitalizations, and ED utilization, improved PDC, and more.
Learn more at www.wellthapp.com.
